How Effective Press Releases Boost Brand Visibility and Drive Success?
Press releases have long been an essential tool in public relations and marketing strategies. When used effectively, press releases can generate media coverage, enhance brand visibility, and attract attention from potential customers. In this article, we will explore the effectiveness of press releases and how they can benefit businesses.
1. Introduction
In today’s fast-paced digital world, businesses are constantly seeking effective ways to communicate their message to a wide audience. Press releases have proven to be a valuable tool for companies of all sizes, enabling them to share important news, announcements, and updates with journalists, industry influencers, and the general public.
A press release, also known as a news release or media release, is a written communication that announces something newsworthy about a company, organization, or individual. It serves as a direct channel of communication between the issuer and the media, providing journalists with the necessary information to craft a story or news article.
3. The Purpose of Press Releases
The primary purpose of a press release is to generate media coverage and raise awareness about a specific event, product launch, milestone, or any other newsworthy development within an organization. Press releases are designed to attract the attention of journalists, bloggers, and industry influencers who can amplify the message to a larger audience.
4. Benefits of Press Releases
Press releases offer several benefits for businesses:
4.1 Brand Visibility: Press releases help increase brand visibility by reaching a wider audience through media coverage. When a press release gets published by reputable news outlets or shared on influential websites, it can significantly enhance a company’s visibility and credibility.
4.2 SEO Benefits: Press releases can contribute to search engine optimization (SEO) efforts by generating backlinks from reputable websites. These backlinks improve a company’s search engine rankings, making it more discoverable to potential customers.
4.3 Thought Leadership: Well-crafted press releases that provide valuable insights and expert opinions can position a company as a thought leader in its industry. This enhances brand reputation and encourages trust among consumers.
4.4 Crisis Management: Press releases are an effective way to manage and control the narrative during a crisis or challenging situation. By promptly addressing the issue, companies can mitigate potential damage and maintain transparency.
5. How to Write an Effective Press Release
Writing an effective press release requires careful planning and attention to detail. Here are the key elements to consider:
5.1 Compelling Headline: The headline should grab attention and clearly convey the main message of the press release.
5.2 Engaging Introduction: The opening paragraph should provide a concise summary of the news and entice readers to continue reading.
5.3 Newsworthy Content: Press releases should focus on sharing information that is genuinely newsworthy, such as product launches, significant partnerships, awards, or industry innovations.
5.4 Concise and Clear Language: Keep the press release concise, using clear and simple language to ensure easy comprehension.
5.5 Quotes and Multimedia: Including quotes from key stakeholders adds credibility and humanizes the press release. Additionally, incorporating multimedia elements such as images or videos can make the content more engaging and shareable.
5.6 Contact Information: Provide clear contact information at the end of the press release for media inquiries or further information.
6. Distribution Channels for Press Releases
Once the press release is written, it needs to be distributed effectively to reach the target audience. Here are some common distribution channels:
6.1 Newswire Services: Utilize newswire services that distribute press releases to a wide network of journalists, media outlets, and online platforms.
6.2 Media Outreach: Personally reach out to journalists, bloggers, and influencers who cover topics relevant to the press release. Build relationships and offer exclusives to increase the chances of coverage.
6.3 Company Website and Social Media: Publish the press release on the company’s official website and share it across relevant social media channels to reach a broader audience.
6.4 Email Marketing: Leverage the company’s email list to send the press release directly to subscribers, customers, and industry contacts.
7. Measuring the Effectiveness of Press Releases
To determine the impact of press releases, it’s important to track and measure their effectiveness. Here are some metrics to consider:
7.1 Media Coverage: Measure the number of media outlets that pick up the press release and the quality of coverage received.
7.2 Website Traffic: Analyze the increase in website traffic following the distribution of the press release.
7.3 Social Media Engagement: Monitor the engagement metrics on social media platforms, such as likes, shares, comments, and mentions related to the press release.
7.4 Backlinks and SEO: Track the number and quality of backlinks generated from the press release, as well as the impact on SEO rankings.
8. Tips for Maximizing the Effectiveness of Press Releases
To maximize the effectiveness of press releases, consider the following tips:
8.1 Targeted Distribution: Tailor the distribution of press releases to specific journalists, bloggers, or industry influencers who are likely to be interested in the news.
8.2 Timing: Choose the timing of the press release strategically to ensure maximum visibility and avoid competing with other major news events.
8.3 Multimedia and Visuals: Include compelling visuals, such as images, infographics, or videos, to make the press release more appealing and shareable.
8.4 Personalization: Customize the press release by addressing the recipient directly, demonstrating that it is not a generic mass email.
8.5 Follow-Up: Follow up with journalists or media outlets after sending the press release to build relationships and answer any questions they may have.
9. Examples of Successful Press Releases
Several companies have achieved success through well-executed press releases. For instance:
9.1 Company XYZ Launches Innovative Product: This press release generated significant media coverage and created buzz around the launch of a groundbreaking product.
9.2 Organization ABC Receives Industry Recognition: By sharing news about an industry award, this press release positioned the company as a leader in its field and garnered attention from industry publications.
10. Press Release Best Practices
To create impactful press releases, follow these best practices:
10.1 Keep It Concise: Stick to the key information and avoid excessive jargon or technical details.
10.2 Proofread and Edit: Ensure the press release is error-free, well-written, and maintains a professional tone.
10.3 Be Newsworthy: Share information that is genuinely interesting, timely, and relevant to your target audience and the media.
10.4 Use a Conversational Tone: Write the press release in a conversational style to engage readers and make the content more accessible.
10.5 Include Quotes: Incorporate quotes from key individuals within the organization to add credibility and provide a human element to the press release.
10.6 Optimize for SEO: Use relevant keywords and phrases in the headline, subheadings, and body of the press release to improve search engine visibility.
10.7 Include Contact Information: Provide accurate contact details, including the name, email address, and phone number of a spokesperson who can provide additional information or arrange interviews.
11. The Future of Press Releases
As technology continues to evolve, the landscape of press releases is also changing. Digital advancements have opened up new opportunities for distribution and engagement. In the future, we can expect to see more interactive and multimedia-rich press releases, personalized targeting, and real-time analytics to measure effectiveness.
Press releases remain a valuable tool for businesses to communicate important news and generate media coverage. When crafted effectively and distributed strategically, press releases can enhance brand visibility, drive website traffic, and position companies as industry thought leaders. By following best practices and continuously adapting to emerging trends, businesses can maximize the effectiveness of their press release efforts.
FAQs
Q1. How often should I send out press releases?
The frequency of press releases depends on the nature of your business and the news you have to share. It’s important to strike a balance between staying relevant and avoiding information overload. Aim to send out press releases when you have significant news or updates to share, such as product launches, major partnerships, or noteworthy achievements.
Q2. Can small businesses benefit from press releases?
Absolutely! Press releases can be valuable for businesses of all sizes. They provide an opportunity for small businesses to gain media coverage and increase their visibility within their industry. By sharing newsworthy updates, small businesses can attract the attention of journalists, potential customers, and industry influencers, helping them build credibility and grow their brand.
Q3. How long should a press release be?
Ideally, a press release should be concise and to the point. Aim for a length of 400-600 words, focusing on the most important information. Journalists and media professionals often receive numerous press releases, so keeping it brief and impactful increases the likelihood of them reading and covering your news.
Q4. Can I use press releases for SEO purposes?
Yes, press releases can contribute to your SEO efforts. When distributed through reputable newswire services and online platforms, press releases can generate backlinks to your website, improving your search engine rankings. Additionally, optimizing press releases with relevant keywords and phrases can help increase organic visibility and drive targeted traffic to your website.
Q5. Should I follow up with journalists after sending a press release?
Following up with journalists can be beneficial, but it’s important to do so tactfully. Give journalists a reasonable amount of time to review the press release before reaching out. When following up, be polite, concise, and offer to provide additional information or arrange interviews if needed. Respect their time and deadlines, and remember that building relationships is a long-term process.
Press Release Examples: How to Write a Killer Press Release?
A press release is a powerful tool for businesses to gain publicity and spread awareness about their products or services. It is an official statement that is distributed to media outlets and journalists to promote a newsworthy event, launch, or development. A well-written press release can attract the attention of journalists and influencers and can lead to significant media coverage, exposure, and brand recognition. In this article, we will explore some press release examples and provide tips on how to write a killer press release that stands out from the crowd.
What is a Press Release?
A press release is a written communication that announces a newsworthy event or development. It is typically written in a news-style format and is distributed to media outlets, journalists, bloggers, and influencers. The goal of a press release is to attract the attention of the media and generate news coverage, publicity, and awareness about the event or development.
Types of Press Releases
There are several types of press releases that businesses can use to promote their events, products, or services. Some of the most common types include:
Launch Press Release
A launch press release is used to announce the launch of a new product, service, or company. It typically includes details about the product or service, its features and benefits, and information about the company.
Event Press Release
An event press release is used to announce an upcoming event such as a conference, exhibition, or concert. It typically includes details about the event, the location, date, time, and the key speakers or performers.
Award Press Release
An award press release is used to announce that a company, product, or individual has won an award or recognition. It typically includes details about the award, the criteria for selection, and the reason why the recipient was chosen.
Personnel Press Release
A personnel press release is used to announce a new hire, promotion, or appointment within a company. It typically includes details about the person’s background, experience, and responsibilities.
How to Write a Killer Press Release
Writing a killer press release is an art that requires careful planning, attention to detail, and a keen understanding of what journalists and media outlets are looking for. In this article, we will provide you with a step-by-step guide on how to write a killer press release that gets noticed and generates media coverage.
Start with a Strong Headline
The first step in writing a killer press release is to come up with a strong headline that captures the attention of journalists and readers. The headline should be clear, concise, and to the point. It should convey the main message of the press release and entice readers to read on.
Write a Killer Opening Paragraph
The opening paragraph of your press release is the most important part of the entire document. It should provide a summary of the main message of the press release and answer the questions of who, what, when, where, and why. The opening paragraph should be written in a way that grabs the reader’s attention and makes them want to read more.
Provide Relevant Details
After the opening paragraph, provide relevant details about the event or development being announced. Use simple language, avoid jargon, and focus on the most important details. Include quotes from relevant people, such as company executives, experts, or customers, to add credibility and interest to the press release.
Use Simple Language
Keep your press release simple and easy to understand. Avoid using technical terms or jargon that could confuse readers. Use short sentences and paragraphs, and make sure the tone of the press release is appropriate for the audience.
Include Contact Information
Include contact information at the end of the press release, including the name, phone number, and email address of a media contact person who can answer any questions that journalists may have. Make it easy for journalists to reach out to you for more information.
Keep it Short and Sweet
Keep your press release short and sweet. Aim for no more than one page, and use bullet points to highlight key details. Journalists are busy people, and they don’t have time to read lengthy press releases.
Include a Call to Action
Include a call to action at the end of your press release, such as a request for an interview, an invitation to attend an event, or a link to a website where readers can find more information. Make it easy for readers to take the next step.
In conclusion, writing a killer press release requires careful planning, attention to detail, and a keen understanding of what journalists and media outlets are looking for. By following the steps outlined in this article, you can create a press release that gets noticed, generates media coverage, and achieves your communication goals.
What is the role of a PR Agency?
The role of a PR agency is crucial in creating and maintaining a positive image for an organization or individual through effective communication strategies. Public Relations (PR) plays a key role in business communication, and in today’s fast-paced and competitive market, companies require a solid PR strategy to build and maintain their reputation. This is where a PR agency can help by providing professional services that specialize in creating and executing communication strategies to achieve business goals.
Introduction
PR agencies play a crucial role in shaping public perception of a company, brand, or individual. The agency’s job is to identify the target audience and craft messages that resonate with them. PR agencies use a variety of tactics such as media relations, social media management, influencer marketing, and events to deliver their message.
What is the role of a PR agency?
The role of a PR agency is to manage and enhance the public image of an individual, brand, or company. PR agencies help clients create and implement a communication strategy that promotes positive brand awareness, reputation management, and brand positioning. PR agencies also help companies navigate and manage crises and negative publicity.
PR agencies help companies achieve their business goals
PR agencies help companies achieve their business objectives by creating and executing communication strategies that enhance the brand’s reputation and create a positive image in the market. PR agencies also help companies launch new products and services by creating buzz around the launch and generating media coverage.
PR agencies help build and maintain relationships
PR agencies help businesses build and maintain relationships with their stakeholders, including customers, shareholders, employees, and the media. The agency helps clients communicate with their stakeholders, respond to their queries, and build trust and credibility.
PR agencies help manage crises
When a company faces a crisis, such as a product recall or negative media coverage, a PR agency can help manage the situation. PR agencies are experts in crisis communication and can help clients navigate the situation by crafting an appropriate response and managing the media.
PR agencies help with media relations
PR agencies help clients establish relationships with the media and get media coverage. PR agencies use their contacts and expertise to pitch stories to journalists and secure media coverage for their clients.
PR agencies help with influencer marketing
Influencer marketing is an important part of modern PR strategy. PR agencies can help clients identify the right influencers and work with them to promote their brand or product.
How does a PR agency work?
PR agencies work closely with clients to understand their communication needs and develop a PR strategy that meets those needs. The agency will create a plan that includes tactics such as media relations, social media management, events, and influencer marketing. The agency will then execute the plan and measure the results to determine the effectiveness of the strategy.
FAQs about PR Agencies
1. What is the difference between PR and advertising?
PR is about creating a positive image for a brand or individual through earned media coverage, while advertising involves paying for media placement. PR is about building relationships with the media and promoting positive coverage, while advertising is about promoting products or services directly to the consumer.
2. How much does a PR agency cost?
The cost of a PR agency depends on the scope of work and the agency’s expertise. Most PR agencies charge a monthly retainer fee, which can range from a few thousand dollars to tens of thousands of dollars.
3. How long does it take to see results from a PR campaign?
The time it takes to see results from a PR campaign depends on the goals and objectives of the campaign. Some campaigns may generate results quickly, while others may take several months or even years.
5 Ways How PR Agencies Influence Public Opinion
What is an OPINION?
An opinion is a pre-conceived idea or judgement about something or someone which is not conclusive.
But how does an opinion or particularly, opinions affect the public relations of a particular company or the whole industry?
Just imagine if a particular opinion about something or some brand gets into the mind of the massive crowd which are possibly the potential customers of the respective brand, how negatively or positively will it affect the goodwill/reputation of the brand/company.
During the past decade and even before that, huge or medium sized enterprises used to hire highly expensive public relations’ firms so that people have a good image or opinion on their brand. But, what do the people working at these PR agencies do exactly for the brand to have a good public image among the common people/potential and the target audiences?
To answer the aforementioned question, here’s how the PR agencies change the opinion of the common crowd thereby promote/demote the brand:
- THEY ANALYSE.
Any PR agency, be it the most expensive one or the least, will first and foremostly analyse the reputation of any brand among the public. They will try to know how loyal its customers are and will try to gain attention of maximum potential customers via advertisements, websites, campaigns and social media. A quality public relations strategy is outlined in a plan that includes a market and target audience analysis.
- THEY REPORT.
After analysing, the next step for PR firms is to report the problems of any product of any brand in the market to their respective clients or the marketing sector of the brand. By doing this, they make sure that the problems are uprooted which further enhances the quality of services provided by the brand to its customers. This, in turn strengthens the brand loyalty. Loyal customers are always good at maintaining public relations, aren’t they?
- THEY PROMOTE.
The prime objective of PR agencies is to promote the brand. Aren’t the brands or companies who pay hefty amounts to these firms, their clients?
The PR agencies promote the brand to CHANGE the opinion, ESTABLISH and MAINTAIN the public relations of a brand. They advertise a lot on social media. The execution of a customized public relations strategy is an essential investment toward the achievement of long-term business goals. By providing opportunities for businesses and organizations to engage with target audiences via the news media and community events, public relations practices deliver results that achieve top-of-mind awareness among consumers. This leads to brand credibility and reputation-building that consumers view as earned – securing brand loyalty that is unsurpassed by the sole purchase of ad spots. By doing this they change the opinion of the public.
- THEY WRITE.
Any PR agency will definitely write about the brands. They educate the public about the brand. They let the world know what famous faces think about the brand and their product. When the common people read the blogs and articles on the same, their opinion changes about the PR strategy of the company.
- THEY RESPOND.
Who doesn’t love getting replies regarding the product and its experiences personally?
Having a good PR agency by your side is similar to having an almost, close-to customer care service. PR agents respond to the negative comments and promote the boon side of the product.
By doing this, the public relations of a company strengthens.
PUBLIC RELATIONS are hard to maintain but with the right strategy and hardwork, one can establish it without or much less hindrances. It is important for a brand to have good public relations and get public opinions for smooth working of the brand in the highly competitive market. It is essential for the brand to sort out the queries of their customers, have positive review of the current customers and strong brand loyalty. Thus, for any brand, the public relations agencies work hard to change the public opinions and bring them onto the positive side of the story.
LinkedIn: A Gold Mine for Social Media Marketers
LinkedIn is a very good tool for connecting with potential clients and business people. LinkedIn, at its core is a professional social network.
It’s all about career development, professional connections and other types of business related activities. You cannot just post anything and everything you want, people on LinkedIn are professionals who are there for business.
Many people assume that LinkedIn is just for professionals and job seekers. This certainly is not true. Millions of professionals use LinkedIn to grow their networks and careers, but did you know you can use LinkedIn for social media marketing?
Here are few guidelines you can refer to before starting social media marketing on LinkedIn and know how to use LinkedIn for business marketing.
Create an Optimized Company Page
To begin with LinkedIn marketing, the first step is to create a company page.
Your profile is a great opportunity to impress.
LinkedIn company page strategy– your page should provide opportunities to your customers to know about your brand.
What is in there for them, what purpose will it serve to them are the basic questions that your page should provide answers to.
Keep optimizing your profile; update about your latest achievements, skills and examples of your latest work.
Upload an image that showcases your brand. Create a ‘About Us’ section that encapsulate about your brand. Put your website link to grab attention of the people.
Share your physical location as well; this will help your potential clients to know you better. It also helps you to stay connected to the businesses in your area. Local referrals are a good way to show trustworthiness to the greater audience.
Publish Engaging and Actionable Content
Content Marketing is absolutely essential on any social media platform. The type of content that you post defines the degree of progress that you will get in LinkedIn social media marketing.\
Multiple post everyday will help you reach and engage with your audience.
LinkedIn is a text heavy environment; images can actually provide you sufficient traffic to make your post famous. LinkedIn posting strategy– your content should provide an insight on how to solve a problem and then establish you as a thought leader.
How engage people on LinkedIn? Use of trending hashtags will help you attract audience. Create catchy headlines and upload eye-catching images to grab attention of your target audience.
In fact videos get higher number of views in comparison to images. Just looking at a picture no one can sense the usability of the product but a quick sneak peak can generate interest among audience. This will make your product famous and people will be anxiously waiting for it.
Going live on LinkedIn can also promote huge audience participation as it gives live insight on your product and business. Live videos generate more comments than a regular shot video.
Make sure to post relevant content which not only presents your product but also talk about it. Avoid hard selling and try not to sound too ‘salesy’.
Engage with Your Audience
Expand your networks, which will present you before your potential clients. Post content that are fruitful.
You can always ask your connections to post or promote your product on their pages as well.
Your post will drive customers to action, which means you should be ready to provide them with answers to all their queries.
Your content will derive questions from your audience and you should be able to satisfy them. Customers should not be kept waiting as they will lose their interest in your business. Answer them sooner rather than later.
InMail is a customized way for you to connect with people who aren’t already in your ‘network’. With InMail, your personalized message is sent directly to a target individual’s LinkedIn inbox. Like every other social media platform, engaging with others is a key component to success.
Join and Create Groups
If you have a question- How to use LinkedIn to promote your business? You can also grow your network by joining an industry group and participating in them. This will let people know that you are an active person and have business knowledge.
To enhance your LinkedIn business, you can also start a group and indulge in knowing your audience. Share your knowledge and expertise to gain customer trust which will help you improve your business tactics.
LinkedIn business works on the prospect of fresh ideas. These groups enable you to share knowledge, spread awareness and build authority among the group members.
These groups will inform you about how people think and what they demand from the product. This will provide you with opportunity to know your customers better.
- Create LinkedIn ad Campaigns
Think about LinkedIn marketing strategy. Expand your network and cultivate a professional reputation for your business.
Reach your marketing goals with more ad options. You can also use paid advertisements to get your business in front of the potential clients. You can use sponsored content to boost your content in your audience’s feed and you will see the benefits of using LinkedIn for business.
Recommendations
Try to get recommendations and endorsements from other already existing companies as they provide you with opportunities to reach out to vast audience.
Look for updates where people recommend others. Try to get in contact with them, get your network connected and establish a bond so that they might help you to get the required name.
Follow LinkedIn Marketing Blog
LinkedIn marketing blog is a custom curated selection of articles specially designed to improve your LinkedIn marketing.
You can go there for advice and implement new ideas that boost your presentation and guide you towards LinkedIn business marketing.
Conclusion
Building and nurturing your professional network should be something you are always working on. Having a large network can open doors for you that would otherwise remain locked.
How to use LinkedIn for business marketing– Knowing the right people and fostering your relationships with them can bring amazing opportunities.
Follow these guidelines and you will surely be able to see benefits of LinkedIn marketing in your business.
Top 20 Instagram marketing tips and tricks for your business
haring app to a marketing tool for businesses and entrepreneurs alike. And with the right Instagram marketing tips for business, marketers can use it as a major platform to effectively reach the right audience and establish a positive brand reputation. Here are some of the Instagram stats that are essential for Instagram marketers:
Now while Instagram is a marketing haven for the brands but the main challenge in Instagram marketing is that whatever you post, it has to attract as many as target audiences within a short period of time. With nearly 4.2 billion posts being posted daily, the average life span of an Instagram post becomes very less.
In order to plan a successful Instagram marketing strategy, here are a few tip and tricks that can help you attract a huge base of followers in a short period of time and drive traffic to your site :
- Building a business account
It is always good to have a separate account for your business. Instagram marketing for small businesses can become quite tedious if their Instagram account has personal pictures and videos. This can derail the marketing strategy as your audience is interested in knowing more about your product rather than your personal life.
- Create current, creative, and useful content
Instagram is a great platform for marketing if your target audience is between the age of 18 and 49. Being creative your post can boost your Instagram marketing in an effective way. A recent study has described Instagram as study describe Instagram as current (42%), creative (37%), and useful (32%).
Captions, Captions, Captions!
Best Instagram marketers know the importance of eye capturing captions. One can always pose questions to attract the curiosity of the audience. One can always go for long captions, unlike the general recommendation that the Instagram caption is to be kept short.
Using Proper Hashtags
Another important marketing tip for Instagram is the use of proper hashtags. Hashtags help marketers to link the post with similar threads which in turn attract a wider base of audience. Try to find niche-specific hashtags. They increase your chances of attracting the target audience to your content.
Contests and Quizzes
Everybody loves to win! Contest and Quizzes can be a great Instagram strategy for business can attract a plethora of audience and creating a hype about the brand or product. Try creating a series of posts for the contests, also posting the pictures of the giveaways for the contests.
Using URLs in your videos
Including URLs in your posts or at the end of the videos so that they can help your audience to your websites or other social media platforms such as Youtube, FB etc.
Collaborating with Influencers
Companies can always collaborate with the influencers for their marketing campaigns. Instagram marketing for influencers is quite easy as they already have their huge base of followers and they can promote brands among them which can, in turn, result in huge sale turnovers.
Sharing customer’s feedback
Instead of just promoting or highlighting the benefits of the product, let your customers vouch for you.
You can post testimonials, reviews, stories, videos about your products on Instagram. Customer testimonials show off how others have benefited from your products, and serve as a powerful tool for using Instagram for marketing your brand and make potential customers take action.
Use of creative teaser campaigning
Creating an air of curiosity before launching your product can stimulate your target audience and make your Instagram marketing campaign more effective. Offering exclusive content to your loyal followers, posting teaser photos, product teaser videos or using Instagram stories are some of the effective strategies.
Partnering with other brands
Partnering with other brands can help you reach your target audience, get more followers and build strong relationships with other brands. Try creating joint Instagram marketing campaigns with relevant brands. You can run a contest, giveaway, or create a promotional offer together to generate sales from your partnership.
Cross-promotion of Instagram posts
Promote your Instagram posts on other social media networks (Facebook, Twitter, LinkedIn, etc.), and invite your fans to follow you on Instagram. You can use different ways to cross-promote. For example, you can post your video content on Facebook or Linkedin or share your Instagram contests on relevant social networks.
Engage through Instagram Live
Instagram Live is a unique method for an Instagram marketer to connect with their followers on a more personal level. Be it product launches, Q&As, or influencer takeovers, make sure to announce your live broadcast well in advance.
When to post on Instagram!
Rather than posting anytime, the right Instagram branding strategy is to post at the crucial times when your followers are active online. A recent survey proved that the best time to post on Instagram is between 7 to 9 pm. Apps like Iconograph or Buffer can help you find the best time to post by using your Instagram data.
Investing in Instagram Ads
Although Instagram ensures your post to reach most of your target users organically, companies can invest in Instagram ads as an Instagram strategy to make sure that you can reach 100% of your targeted active users. People who don’t follow you can see your ads and probably find interest in your message.
Telling stories on Instagram
Telling stories on Instagram can be an essential part of an Instagram marketing plan. This feature can be used to increase their Instagram marketing growth. One can string several pictures/videos on Instagram stories together to tell a narrative.
Monitoring the metrics
In order to ensure the success of Instagram marketing, keeping a track of right metrics (follower growth, likes, comments, top posts, the number of clicks to your URL, posts, etc.) is very important. Based on the results, you can figure out what works best for you and have more clarity and can be used to monitor the competitors and adopt new methods.
Giving discounts to loyal followers
This Instagram marketing tip is a sure-shot way to attract attention to the brand and gain followers. One can create a landing page or popup for the site that gets users to give their email address and provides an entry action that provides them credits for following you on Instagram.
Consistency trumps quantity of posts
One should post 1-2 posts at a defined interval of time. This way the feed stays fresh and relevant, and one can have more opportunities to attract an audience with the content. Also, consistency can ensure a clear and organized way for marketing strategy on Instagram.
Using a content calendar
Tools like Google Calendar or Trello is a great way to organize your Instagram posts and manage your overall content strategy. The calendar helps you track performance and plan for future posts on Instagram and improve efficiency.
By following these best Instagram strategies, you can maximize your Instagram channel’s potential. It doesn’t matter how the network evolves, you can increase Instagram engagement while keeping those likes, shares and comments coming.
How To Improve Public Relations Results with Social Media
Public image is a key aspect that forms almost 63% of the company’s value in the market. Hence it is of utmost importance to invest in good public relations strategies to maintain a positive image of the brand. It is after all about sending the right message to the consumers which increases the brand credibility of the company.
Public relations (PR) is a powerful tool that can be used in many effective ways. It has come a far way long from a traditional approach such as print media to a modern mode such as social media. And with widespread outreach of the internet makes social media the perfect partner for public relations. The best PR agency can provide you the complete strategy for your brand.
ROLE OF SOCIAL MEDIA IN PUBLIC RELATIONS
Over the last few years, social media has become a huge part of people’s life. Its extensive use has radically changed the way people communicate and share information. Its impact has not only affected the people, but also the brands as they try to engage their audiences and win their loyalty.
Public relations is akin to social media as professionals constantly seek out to communicate and influence the consumers where social media can play a huge role in becoming an integral part of their public relations process while they also offer social management services as well.
WAYS HOW SOCIAL MEDIA IS CHANGING PUBLIC RELATIONS
On average, consumers spend 2.5 hours on social sites every day which shows how much of an impact social media has on the PR industry. Here are some of the essential strategies that can help public media enjoys the benefits of social media:
- New Tech trends such as VR (virtual reality) which can change the game in terms of digital storytelling. Idaho Commerce used VR at a Select USA Summit, which draws around 3,000 organizations. They used VR, which allowed people to visit Idaho’s trade show booth to visit the state’s milestone locales. This allowed potential investors to understand what the state brought to the table becoming one of the most featured stalls at the event.
- Facebook, Instagram, Twitter, YouTube, and other social media channels have transformed the form of communication between companies and the public. In the era of instant Twitter and Instagram feedback, companies now have customer service representatives answering questions in real-time via social media.
- Social media has allowed an average person to create their own platform and cultivate their own followers which shows that niche-influencers have major sway in the future of PR.
- In these tempestuous times, one can rely on Twitter to get the latest news. PR agencies and experts are now investing less energy covering news to a wide net of journalists but concentrating on a very focused media outreach and relationship building.
HOW CAN SOCIAL MEDIA HELP PUBLIC RELATIONS
Social media as a part of PR campaigns can play a dynamic role as a social channel can widely promote a company’s image, help to create a loyal customer base while developing useful connections with influencers and media professionals so that one can stay ahead in case of a crisis.
Some of the ways how social media can help are:
- Social media can help in improving the public awareness of the company through blogging, posts, and online mentions spreading the word about your company. The more readers it attracts, the higher number of followers will be gained which increases the reach of communications.
- Incorporating social sharing links and buttons to press releases which makes it easier to distribute the information to a wider audience with a click of a button.
- Strong content with relevant SEO and links to well-known and established domains can result in increased traffic and in turn potentially improving the search rankings.
- Hashtags have emerged as a key tool in a public relations campaign. A tag can help in connecting with different lines of communication around the world, making it easier for professionals to keep track of what is being said about the company or brand.
- Social networking sites allow you to have a substantial consumer base by allowing them to ask questions or posting their thoughts. Using these channels, one can keep the readers engaged and allows companies to know what people are talking about their brand keeping them ready to dispel bad “word of mouth” incase.
Social media is constantly changing the arena of public relations with its upcoming trends and innovations making way for PR professionals and PR agencies to implement social media in their public relations strategies.
How Mobile Marketing Strategies Can Help Small Businesses Grow?
Marketing has evolved and advanced for years making way from televisions and magazines to social media and live events which has shifted the paradigm of selling products or services in today’s world. One of the most common and dominant marketing medium-mobile devices can benefit all the small and local businesses in launching their cost-effective, high-impact marketing campaigns. Let’s discover how it can be advantageous for propelling the business towards success.
What is Mobile Marketing?
It is a new form of multi marketing the business to reach out to customers in a more direct way. Be it text messages or email, from social media to promotions, mobile marketing can help small businesses for boosting their sales and educating their customers. One can run their marketing campaign based on personalized information such as their location and preferences.
It is a new form of multi marketing the business to reach out to customers in a more direct way. Be it text messages or email, from social media to promotions, mobile marketing can help small businesses for boosting their sales and educating their customers. One can run their marketing campaign based on personalized information such as their location and preferences.
How does Mobile Marketing help?
According to the data presented by SCORE, consumers use their smartphones to make decisions about their purchasing process. The technology gives small businesses another window to reach out to prospective customers by collecting leads and increasing sales. Marketing campaigns on mobile usually result in 70% of mobile users taking action within an hour of viewing it. However, just like other marketing techniques, businesses need to test, tweak, and adapt strategies for their campaigns to be successful. One can use mobile marketing to capture the attention of potential customers, benefiting them, and you at the same time.
Now comes the second question — How to create a strategy?
It’s important to develop a mobile marketing strategy for small businesses in order to reach the target audience and generate sales. The mobile tech allows customization and personalization which facilitates the marketing strategies.
STEP 1 – Creation of Customer Profiles
Understanding your target market is step one to any marketing strategy, and creating customer profiles can be useful. They are fictional representations of the various kinds of customers one plans to target. Create a profile that describes their background, process description, important resources of information, goals, challenges, preferred type of content, objections, etc. It helps to determine a channel for your marketing strategy when you have a clear image of your target audience.
Some interesting facts about mobile usage 65% of emails are opened on the phone56% of B2B buyers use their phones to access information48% of users do their search sessions on mobile
One can always check Google Analytics to study your site’s mobile traffic. Surveys can also help out in collecting specific information in developing the consumer profiles
STEP-2 Identifying Goals
Identify goals by answering the following questions:
- What are we currently doing for mobile marketing?
- If we are already doing mobile marketing, how are the results?
- What are the main objectives of using mobile marketing in the strategy?
- How are we engaging the mobile audience cross-channel?
STEP-3 Establishing Benchmarks
It is important to establish realistic and measurable benchmarks for ensuring successful mobile marketing campaigns.
STEP-4 Monitor Mobile Metrics
With the help of Google Analytics, one can monitor the data which can tell them how well the mobile content engages your customer, as well as the quantity and quality of mobile traffic, reverts back to the pages of the site.
While having a well-established mobile marketing strategy can be essential, here are a few tricks and tips to ensure efficient mobile marketing for small businesses:
- Sending text messages having promo codes, sale offers, new discounts, etc. can help in luring customers to the business.
- Mobile data helps in collecting customer data by using cookies, such as email addresses and phone numbers, along with the number of downloads that allow you to reach the specific audience ensuring better turnover.
- Social media marketing can also be used for implementing the mobile marketing strategy by using WhatsApp community, Facebook, or Twitter.
- The websites need to be optimized for easy and functional browsing on smartphones as well. A mobile-optimized website can help the customer for easy navigation. Google also prioritizes websites that provide websites that provide a good mobile experience.
- Use of mobile customer services to track orders, collect payments, shipping details, and responding to the queries can ensure quick response time plus more customers through efficient functioning.
- One can also figure out using multi-channel campaigns by combining SMS marketing along with other social media engagement and mobile customer services
So, while the marketing campaigns for small businesses are not feasible on a big budget, mobile marketing is the surefire way to achieve the sales and build up the customer base in a more efficient and cost-effective way.
What is The Best Way to Get Public Relations for Your Startup?
I see most startups face major challenges when it comes to practicing public relations. Public Relations for Your Startup
They all know buzz needs to be created through PR campaigns, but they don’t always have the connections, networks, or manpower to stir up the good press. If you don’t take the right approach to Public Relations, Marketing, and Advertising, it won’t be long before you understand that the competition is passing you by. The right PR can help early-stage startups to develop user bases as well as drag interest from venture capitalists.
We live in a world where a one-man startup can compete with an industry’s “top dogs,” as long as they have a sound public relation strategy in place.
Startups usually launch public relations activities that are- seemingly- similar to those of established businesses. However, the fundamental differences between a startup and an established business require variations in strategies and execution. If you want to understand execute PR, you should hire the Best PR agency and PR consultants they can help you make this process easy and right approach to PR.
Entrepreneurs cannot simply replicate Apple or Nike’s PR strategies and expect the same results for your business. And that’s not to say they can’t seek inspiration from how other organizations conduct their Public Relations, but it’s crucial for startups to specifically address the unique needs and challenges of being a new business while creating their PR strategy.
For starters, Startups begin with a clean slate and no brand awareness. Therefore, an entrepreneur’s focal point for generating PR will often focus on one or more startup-specific objectives, such as:
- Educating the public about a new product, service or idea
- Raising funds to build or grow the business
- Generating trials of its products or services
- Acquiring new customers
- Attracting top talent
- Staking out its place amongst the competition
Start-up PR specialists at The Media Troop (PR agency in Pune) share important tips to practice public relations and win all-important media attention. Public Relations for Your Startup
Start early- The first requisite for successful start-up PR: Starting long before the product launch. We have seen Start-ups often delay PR until their product is ready for launch or at least out of beta testing. But Public Relations does more than support product launches. It’s a very valuable tool for gaining investor attention and support, a critical resource for start-ups, and for planning the marketplace. Public relations activities require three to six months of planning and executing.
Create a concise summary- Like the infamous “elevator pitch,” the media relations summary is a one or two-sentence explanation of what the company does and what makes it unique, without industry jargon, to help journalists understand and remember the company.
Prepare the start-up’s story- Relating the start-up’s trials and tribulations can win support and publicity for you. Reality music shows like X-Factor and America’s Got Talent follows this approach. Interview key people, including investors, separately. Then combine their answers to summarize the company history and explain its products.
“But remember — your story is not just a chronology of events that led you to where you’re today or a list of specs that make your product better than any other product in the market. Your STORY is the “WHY?” asserts Shekhar Wagh, a communications specialist at THE MEDIA TROOP, PR agencies in Pune. “Why did you start the company? Why is there a need for your product? How has your product helped early adopters?”
You must educate the customer base- Well before product launch, develop PR materials that inform the consumer base about the problem that the forthcoming product solves – without ever mentioning the product. Focusing on the consumer’s problem helps create a new product need.
Give thought to press releases- You’ll see many PR pros hold varying opinions of press releases: Some say they’re outdated. Although press releases have evolved, they remain a vital PR tool in certain situations. Well-crafted news releases or press releases can be especially effective for smaller businesses and local outfits that lack outsized marketing budgets. However, be sure to grab the key questions when planning a press release. To help you craft an authentic message that resonates with your target audience, you must consider consulting PR consultants or hire the Best PR Agency near you.
Feature the Founders and Key People- A charismatic founder attracts media attention. Realizing that, many PR pros now favor releasing news announcements through the founder’s blog post rather than a traditional press release. “For many startups, the founder is the most effective PR person on board. Due to a deep knowledge of, and keen enthusiasm for, the business, this is the person best situated to share the company’s story,” writes serial entrepreneur Jennifer Spencer for Entrepreneur.
Jumping on current news and trends- Newsjacking, the technique of injecting a brand into a breaking news story, can win publicity. When well-done, newsjacking wins the PR momentum from another news story to promote the brand’s visibility. Likewise, showing how the start-up’s products relate to an emerging trend or an increasingly common problem can help get publicity.
Keep at it- Focus on gaining more publicity instead of remaining content with publicity already gained. Apple founder Steve Jobs always urged entrepreneurs and companies never to be rest on past accomplishments, according to Pressfarm. He felt that too many businesses made the mistake of relying on previous success instead of pursuing even greater heights.
Bottom Line: Creating a groundbreaking product is not enough. A comprehensive public relations campaign that starts well before the product’s launch is essential for a start-up’s survival. A company must create a product need and publicize the product to attract customers and achieve quick and sustainable success. Public Relations for Your Startup
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How to promote your business digitally during and after COVID-19 pandemic
What is the proper mindset to navigate this crisis? I think one of the challenges right now is that I’m seeing a lot of entrepreneurs and business owners that are not understanding or not knowing how to react, or how to be properly right in times of crisis, in times of situation like right now. The default reaction of many is to contract, to not expand, to not run, and just wait and see.
However, in those behaviors, although our natural human behaviors of self-preservation are not necessarily the best natural behaviors of self-preservation for businesses. Instead, there is a lot of opportunities that need to be taken advantage of right now. Because if you wait then it might be too late, or if you wait your competitors might have a huge lead on you and you might not be able to catch up. Take this opportunity to learn and implement how to promote your business digitally!
So we are here to help you how to promote your business on digital platforms during and after this pandemic.
Here is an effective digital marketing strategy during this crisis.
Define the objective
Know what you want to achieve e.g. what is your mission? Do you wish to create a brand presence or focus on the sale of products? Do you want to focus on local markets or expand? Etc.
Stages of planning
1. Strategy
How to promote your business digitally? Defining your strategies to make your brand reach digital is very important as more and more people are online now and this is the best way to reach your audience. What you are offering to consumers (your products and services) online/offline and communicate it, using digital techniques.
2. Goal Definition
You need to define the goal to use digital marketing. Mostly the goal is to make brand awareness into the minds of consumers using digital platform e.g. Website, Facebook, Instagram, and LinkedIn, etc. You must set ‘SMART’ (Specific, Measurable, Actionable, Relevant, and Timely) objectives that help achieve your goal.
3. Action Plan
Once you decide your goal, it’s time for an action plan. Because it is equally important to have an action plan ready once your strategies and goals are defined. The action plan is to practically implement the strategies and begin the use of the digital platform. You can hire the top digital marketing agency to implement effective digital marketing strategies for your business.
Channels that are important to business
1. Search Engine Optimization (SEO)
I am sure you have a website for business if not you can connect with the best digital marketing agency and they can help you develop a suitable website for your business, they will consult and help you understand how to promote your business digitally. Search Engine Optimization or popularly known as SEO is getting websites or specific web pages to show up on search engines (e.g. Google) when specific keywords are used as search terms. SEO helps a brand gain visibility across search engines and online geographies.
2. Pay-Per-Click Advertising (PPC)
This is a model of internet marketing in which advertisers pay a fee each time a potential customer clicks on one of their ads. Essentially, it’s a way of buying visits to your site, rather than attempting to “earn” those visits through a direct type on google or any other search.
3. Content Marketing
I am sure, you must have heard that content is king! Yes, it is.
Content is central to all marketing campaigns and activities. Content marketing involves marketing various pieces of content on several digital marketing channels. The content displayed in this form of marketing can be in the form of blogs, infographics, or video and it must be very focused as per the target audience.
4. Social Media Marketing (SMM);
Social media marketing, as the name suggests, is a digital marketing channel used to promote and market brands or businesses on various social media platforms. One of the most effective ways of marketing, some of the popular social media marketing platforms include Facebook, Twitter, LinkedIn, Instagram, etc. The platform you choose depends on whether you are B2B or B2C apart from a whole lot of other factors including your brand’s business goals and target audience.
The different types of social media platforms to serve Ads:
• Social networking (Facebook, LinkedIn, etc.)
• Microblogging (Twitter, Tumblr).
• Photo sharing (Instagram, Snap chat, Pinterest).
• Video sharing (YouTube, Facebook Live, Instagram, etc.).
5. Affiliate Marketing
Did you hear about it? It is a platform where one business is promoted on other business website and traffic is drawn through that route. Affiliate marketing is a business that brings profit at both ends. Your partners or referrals can mention your website and backlink it to your own. This way both can mutually take advantage of customers visiting each other’s pages online and that also helps in increasing your website traffic.
6. Email Marketing
Email marketing is a digital marketing channel that is used to market brands and businesses through emails. It is a way to reach consumers directly interested in your business at a relatively low cost.
7. Display Advertising
As the term infers, Online Display Advertisement deals with showcasing promotional messages or ideas/ products, and services, etc. to the consumer on the internet (you can target potential customers to your business). This includes a wide range of advertisements like advertising blogs, networks, video ads, contextual data, ads on search engines, classified or dynamic advertisements, etc.
8. Video Advertising
Where the advertisement is played on online videos, this is now one of the biggest ways to advertise and promote your business. YouTube is a platform where you can show promotional videos of your business before starting or during the videos.
Benefits of Digital Marketing
1. Global Reach
Your business is not only promoted on local but also on a global presence that helps you reach your targeted audience and geographical areas in the world. A website allows you to find new markets and trade. E.g. Amazon marketplace allows you to sell your products online and this can be accessed by anyone, anywhere.
2. Cost-Effective
The cost, when compared to any other mode of marketing, is much lower in digital marketing.
Like, a display ad or an ad on social media will be cheaper than a print ad with a targeted customer reach. It’s also more effective than traditional ways in today’s world.
3. Track & Measure results
Detailed information can be tracked and measured of how customers use your website and respond to your advertising that can be found out by using web analytics tools. In traditional marketing, you don’t have these features.
4. Data and results are recorded
The most valuable asset in the era is Data. With Google Analytics, you can check the reach of your campaigns done and store them as well for future analysis and target-based marketing.
5. Personalization
If your customer database is linked to your website, then whenever someone visits the site, you can greet them with targeted offers.
6. Interaction
By getting involved with social media, you can easily have a conversation with your customers and that helps your build a rapport and establish trust.
7. Cash Back Offers
To attract customers to your product and services digital marketing allows you to create engaging campaigns using different types of media content. Like, cashback offers on apps, websites, and other social media platforms.
Together, all of these aspects of digital marketing have the potential to add up to more sales. Now, I can say you’re ready with all necessary steps, knowledge on how to promote your business digitally. All the best!
