How Mobile Marketing Strategies Can Help Small Businesses Grow?
Marketing has evolved and advanced for years making way from televisions and magazines to social media and live events which has shifted the paradigm of selling products or services in today’s world. One of the most common and dominant marketing medium-mobile devices can benefit all the small and local businesses in launching their cost-effective, high-impact marketing campaigns. Let’s discover how it can be advantageous for propelling the business towards success.
What is Mobile Marketing?
It is a new form of multi marketing the business to reach out to customers in a more direct way. Be it text messages or email, from social media to promotions, mobile marketing can help small businesses for boosting their sales and educating their customers. One can run their marketing campaign based on personalized information such as their location and preferences.
It is a new form of multi marketing the business to reach out to customers in a more direct way. Be it text messages or email, from social media to promotions, mobile marketing can help small businesses for boosting their sales and educating their customers. One can run their marketing campaign based on personalized information such as their location and preferences.
How does Mobile Marketing help?
According to the data presented by SCORE, consumers use their smartphones to make decisions about their purchasing process. The technology gives small businesses another window to reach out to prospective customers by collecting leads and increasing sales. Marketing campaigns on mobile usually result in 70% of mobile users taking action within an hour of viewing it. However, just like other marketing techniques, businesses need to test, tweak, and adapt strategies for their campaigns to be successful. One can use mobile marketing to capture the attention of potential customers, benefiting them, and you at the same time.
Now comes the second question — How to create a strategy?
It’s important to develop a mobile marketing strategy for small businesses in order to reach the target audience and generate sales. The mobile tech allows customization and personalization which facilitates the marketing strategies.
STEP 1 – Creation of Customer Profiles
Understanding your target market is step one to any marketing strategy, and creating customer profiles can be useful. They are fictional representations of the various kinds of customers one plans to target. Create a profile that describes their background, process description, important resources of information, goals, challenges, preferred type of content, objections, etc. It helps to determine a channel for your marketing strategy when you have a clear image of your target audience.
Some interesting facts about mobile usage 65% of emails are opened on the phone56% of B2B buyers use their phones to access information48% of users do their search sessions on mobile
One can always check Google Analytics to study your site’s mobile traffic. Surveys can also help out in collecting specific information in developing the consumer profiles
STEP-2 Identifying Goals
Identify goals by answering the following questions:
- What are we currently doing for mobile marketing?
- If we are already doing mobile marketing, how are the results?
- What are the main objectives of using mobile marketing in the strategy?
- How are we engaging the mobile audience cross-channel?
STEP-3 Establishing Benchmarks
It is important to establish realistic and measurable benchmarks for ensuring successful mobile marketing campaigns.
STEP-4 Monitor Mobile Metrics
With the help of Google Analytics, one can monitor the data which can tell them how well the mobile content engages your customer, as well as the quantity and quality of mobile traffic, reverts back to the pages of the site.
While having a well-established mobile marketing strategy can be essential, here are a few tricks and tips to ensure efficient mobile marketing for small businesses:
- Sending text messages having promo codes, sale offers, new discounts, etc. can help in luring customers to the business.
- Mobile data helps in collecting customer data by using cookies, such as email addresses and phone numbers, along with the number of downloads that allow you to reach the specific audience ensuring better turnover.
- Social media marketing can also be used for implementing the mobile marketing strategy by using WhatsApp community, Facebook, or Twitter.
- The websites need to be optimized for easy and functional browsing on smartphones as well. A mobile-optimized website can help the customer for easy navigation. Google also prioritizes websites that provide websites that provide a good mobile experience.
- Use of mobile customer services to track orders, collect payments, shipping details, and responding to the queries can ensure quick response time plus more customers through efficient functioning.
- One can also figure out using multi-channel campaigns by combining SMS marketing along with other social media engagement and mobile customer services
So, while the marketing campaigns for small businesses are not feasible on a big budget, mobile marketing is the surefire way to achieve the sales and build up the customer base in a more efficient and cost-effective way.
What is The Best Way to Get Public Relations for Your Startup?
I see most startups face major challenges when it comes to practicing public relations. Public Relations for Your Startup
They all know buzz needs to be created through PR campaigns, but they don’t always have the connections, networks, or manpower to stir up the good press. If you don’t take the right approach to Public Relations, Marketing, and Advertising, it won’t be long before you understand that the competition is passing you by. The right PR can help early-stage startups to develop user bases as well as drag interest from venture capitalists.
We live in a world where a one-man startup can compete with an industry’s “top dogs,” as long as they have a sound public relation strategy in place.
Startups usually launch public relations activities that are- seemingly- similar to those of established businesses. However, the fundamental differences between a startup and an established business require variations in strategies and execution. If you want to understand execute PR, you should hire the Best PR agency and PR consultants they can help you make this process easy and right approach to PR.
Entrepreneurs cannot simply replicate Apple or Nike’s PR strategies and expect the same results for your business. And that’s not to say they can’t seek inspiration from how other organizations conduct their Public Relations, but it’s crucial for startups to specifically address the unique needs and challenges of being a new business while creating their PR strategy.
For starters, Startups begin with a clean slate and no brand awareness. Therefore, an entrepreneur’s focal point for generating PR will often focus on one or more startup-specific objectives, such as:
- Educating the public about a new product, service or idea
- Raising funds to build or grow the business
- Generating trials of its products or services
- Acquiring new customers
- Attracting top talent
- Staking out its place amongst the competition
Start-up PR specialists at The Media Troop (PR agency in Pune) share important tips to practice public relations and win all-important media attention. Public Relations for Your Startup
Start early- The first requisite for successful start-up PR: Starting long before the product launch. We have seen Start-ups often delay PR until their product is ready for launch or at least out of beta testing. But Public Relations does more than support product launches. It’s a very valuable tool for gaining investor attention and support, a critical resource for start-ups, and for planning the marketplace. Public relations activities require three to six months of planning and executing.
Create a concise summary- Like the infamous “elevator pitch,” the media relations summary is a one or two-sentence explanation of what the company does and what makes it unique, without industry jargon, to help journalists understand and remember the company.
Prepare the start-up’s story- Relating the start-up’s trials and tribulations can win support and publicity for you. Reality music shows like X-Factor and America’s Got Talent follows this approach. Interview key people, including investors, separately. Then combine their answers to summarize the company history and explain its products.
“But remember — your story is not just a chronology of events that led you to where you’re today or a list of specs that make your product better than any other product in the market. Your STORY is the “WHY?” asserts Shekhar Wagh, a communications specialist at THE MEDIA TROOP, PR agencies in Pune. “Why did you start the company? Why is there a need for your product? How has your product helped early adopters?”
You must educate the customer base- Well before product launch, develop PR materials that inform the consumer base about the problem that the forthcoming product solves – without ever mentioning the product. Focusing on the consumer’s problem helps create a new product need.
Give thought to press releases- You’ll see many PR pros hold varying opinions of press releases: Some say they’re outdated. Although press releases have evolved, they remain a vital PR tool in certain situations. Well-crafted news releases or press releases can be especially effective for smaller businesses and local outfits that lack outsized marketing budgets. However, be sure to grab the key questions when planning a press release. To help you craft an authentic message that resonates with your target audience, you must consider consulting PR consultants or hire the Best PR Agency near you.
Feature the Founders and Key People- A charismatic founder attracts media attention. Realizing that, many PR pros now favor releasing news announcements through the founder’s blog post rather than a traditional press release. “For many startups, the founder is the most effective PR person on board. Due to a deep knowledge of, and keen enthusiasm for, the business, this is the person best situated to share the company’s story,” writes serial entrepreneur Jennifer Spencer for Entrepreneur.
Jumping on current news and trends- Newsjacking, the technique of injecting a brand into a breaking news story, can win publicity. When well-done, newsjacking wins the PR momentum from another news story to promote the brand’s visibility. Likewise, showing how the start-up’s products relate to an emerging trend or an increasingly common problem can help get publicity.
Keep at it- Focus on gaining more publicity instead of remaining content with publicity already gained. Apple founder Steve Jobs always urged entrepreneurs and companies never to be rest on past accomplishments, according to Pressfarm. He felt that too many businesses made the mistake of relying on previous success instead of pursuing even greater heights.
Bottom Line: Creating a groundbreaking product is not enough. A comprehensive public relations campaign that starts well before the product’s launch is essential for a start-up’s survival. A company must create a product need and publicize the product to attract customers and achieve quick and sustainable success. Public Relations for Your Startup
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How to promote your business digitally during and after COVID-19 pandemic
What is the proper mindset to navigate this crisis? I think one of the challenges right now is that I’m seeing a lot of entrepreneurs and business owners that are not understanding or not knowing how to react, or how to be properly right in times of crisis, in times of situation like right now. The default reaction of many is to contract, to not expand, to not run, and just wait and see.
However, in those behaviors, although our natural human behaviors of self-preservation are not necessarily the best natural behaviors of self-preservation for businesses. Instead, there is a lot of opportunities that need to be taken advantage of right now. Because if you wait then it might be too late, or if you wait your competitors might have a huge lead on you and you might not be able to catch up. Take this opportunity to learn and implement how to promote your business digitally!
So we are here to help you how to promote your business on digital platforms during and after this pandemic.
Here is an effective digital marketing strategy during this crisis.
Define the objective
Know what you want to achieve e.g. what is your mission? Do you wish to create a brand presence or focus on the sale of products? Do you want to focus on local markets or expand? Etc.
Stages of planning
1. Strategy
How to promote your business digitally? Defining your strategies to make your brand reach digital is very important as more and more people are online now and this is the best way to reach your audience. What you are offering to consumers (your products and services) online/offline and communicate it, using digital techniques.
2. Goal Definition
You need to define the goal to use digital marketing. Mostly the goal is to make brand awareness into the minds of consumers using digital platform e.g. Website, Facebook, Instagram, and LinkedIn, etc. You must set ‘SMART’ (Specific, Measurable, Actionable, Relevant, and Timely) objectives that help achieve your goal.
3. Action Plan
Once you decide your goal, it’s time for an action plan. Because it is equally important to have an action plan ready once your strategies and goals are defined. The action plan is to practically implement the strategies and begin the use of the digital platform. You can hire the top digital marketing agency to implement effective digital marketing strategies for your business.
Channels that are important to business
1. Search Engine Optimization (SEO)
I am sure you have a website for business if not you can connect with the best digital marketing agency and they can help you develop a suitable website for your business, they will consult and help you understand how to promote your business digitally. Search Engine Optimization or popularly known as SEO is getting websites or specific web pages to show up on search engines (e.g. Google) when specific keywords are used as search terms. SEO helps a brand gain visibility across search engines and online geographies.
2. Pay-Per-Click Advertising (PPC)
This is a model of internet marketing in which advertisers pay a fee each time a potential customer clicks on one of their ads. Essentially, it’s a way of buying visits to your site, rather than attempting to “earn” those visits through a direct type on google or any other search.
3. Content Marketing
I am sure, you must have heard that content is king! Yes, it is.
Content is central to all marketing campaigns and activities. Content marketing involves marketing various pieces of content on several digital marketing channels. The content displayed in this form of marketing can be in the form of blogs, infographics, or video and it must be very focused as per the target audience.
4. Social Media Marketing (SMM);
Social media marketing, as the name suggests, is a digital marketing channel used to promote and market brands or businesses on various social media platforms. One of the most effective ways of marketing, some of the popular social media marketing platforms include Facebook, Twitter, LinkedIn, Instagram, etc. The platform you choose depends on whether you are B2B or B2C apart from a whole lot of other factors including your brand’s business goals and target audience.
The different types of social media platforms to serve Ads:
• Social networking (Facebook, LinkedIn, etc.)
• Microblogging (Twitter, Tumblr).
• Photo sharing (Instagram, Snap chat, Pinterest).
• Video sharing (YouTube, Facebook Live, Instagram, etc.).
5. Affiliate Marketing
Did you hear about it? It is a platform where one business is promoted on other business website and traffic is drawn through that route. Affiliate marketing is a business that brings profit at both ends. Your partners or referrals can mention your website and backlink it to your own. This way both can mutually take advantage of customers visiting each other’s pages online and that also helps in increasing your website traffic.
6. Email Marketing
Email marketing is a digital marketing channel that is used to market brands and businesses through emails. It is a way to reach consumers directly interested in your business at a relatively low cost.
7. Display Advertising
As the term infers, Online Display Advertisement deals with showcasing promotional messages or ideas/ products, and services, etc. to the consumer on the internet (you can target potential customers to your business). This includes a wide range of advertisements like advertising blogs, networks, video ads, contextual data, ads on search engines, classified or dynamic advertisements, etc.
8. Video Advertising
Where the advertisement is played on online videos, this is now one of the biggest ways to advertise and promote your business. YouTube is a platform where you can show promotional videos of your business before starting or during the videos.
Benefits of Digital Marketing
1. Global Reach
Your business is not only promoted on local but also on a global presence that helps you reach your targeted audience and geographical areas in the world. A website allows you to find new markets and trade. E.g. Amazon marketplace allows you to sell your products online and this can be accessed by anyone, anywhere.
2. Cost-Effective
The cost, when compared to any other mode of marketing, is much lower in digital marketing.
Like, a display ad or an ad on social media will be cheaper than a print ad with a targeted customer reach. It’s also more effective than traditional ways in today’s world.
3. Track & Measure results
Detailed information can be tracked and measured of how customers use your website and respond to your advertising that can be found out by using web analytics tools. In traditional marketing, you don’t have these features.
4. Data and results are recorded
The most valuable asset in the era is Data. With Google Analytics, you can check the reach of your campaigns done and store them as well for future analysis and target-based marketing.
5. Personalization
If your customer database is linked to your website, then whenever someone visits the site, you can greet them with targeted offers.
6. Interaction
By getting involved with social media, you can easily have a conversation with your customers and that helps your build a rapport and establish trust.
7. Cash Back Offers
To attract customers to your product and services digital marketing allows you to create engaging campaigns using different types of media content. Like, cashback offers on apps, websites, and other social media platforms.
Together, all of these aspects of digital marketing have the potential to add up to more sales. Now, I can say you’re ready with all necessary steps, knowledge on how to promote your business digitally. All the best!
3 Reasons why Public Relations (PR) is important for your star-up!
You’ve got your business idea and you have invested a considerable amount of time, effort and money into the new venture. Now all that’s left to do is take it to market, Right?
Let’s got then!
For any type of startup, setting up your own business is no small feat. There are several things on your mind, from managing your funds to knowing what your customers need.
Marketing might not be at the forefront of what your business needs and you might not be considering Public Relations at all. However, if done in a right way, Public Relations can give your business the best result and only use a miniscule amount from your marketing budget.
So what is Public Relations (PR)?
The role public relations plays in your business is to shape the public view of your company and product or services. This can be done through client/customer interaction, social media outlets and earned media (newspapers, TV etc.) – news stories, interviews and features about your company, its products or services. In a nutshell, PR refers to the information conduit and connections made between your business and your public – your target audience.
You Must Determine Your Target Audience
One of the common PR landmines for startups is not predetermining a target audience. As much as you would love everyone to utilize your services, having a specific target audience in the beginning will prove much easier to market toward. Once a level of success is achieved with this audience, then you can expand. However, never forget your original target market – brand loyalty will take you further than you may think, use PR to build your BRAND!
1. It gives your brand a voice!
When first starting, remember very few customers will know about your company and services. To grow into a successful business this needs to change and getting your voice heard in the media can be a seriously effective way of doing this.
Public Relations provide different ways to communicate who your company is. In its simplest form it encourages others to do your advertising for you. As a startup, you’re likely to face challenges around communicating a new offering within busy markets, particularly if you’re trying to disrupt existing product ranges or ways of doing business. An active voice is therefore essential, tell a story about your brand, this will bring your audiences more closely to you. It will give your brand a voice and a well worked PR campaign provides a means for that voice to be heard. A great story will take you a long way!
2. Driving Awareness!
Your startup is only new once, and once you have introduced yourself and developed your brand’s voice, your aim should be to justify and highlight your market position. Making customers aware of what makes your business different and keeping them talking about it is a great way to do this, again be a story teller. PR provides a means to enter and engage in industry debates and develop conversations around what you’re doing, how you’re impacting the market and how your startup is benefiting consumers.
Public Relations allow organizations to continually demonstrate capabilities within key vertical media and get noticed. The more people that talk about your startup, the more aware they will become.
3. Enhancing credibility!
Markets are crowded. Once you’ve started generating awareness around your company, it’s important to use PR to build your reputation, because reputation is a biggest asset of any organization or business. Credibility can be enhanced by engaging in industry debates or having a controversial opinion on industry challenges.
Accessible content will position you as an expert within the field and generate exposure to make your business more attractive to potential customers.
It is difficult to introduce yourself as a new player, particularly within a market with other long established businesses. We’re well aware of the challenges here. Public Relations can be a highly valuable and important marketing tool in providing a vessel to quickly and effectively raise a company’s profile within an industry sector, presenting as thought leader in the field and ultimately make them stand out from the crowd.
The Media Troop- best PR agency in Pune helps you design your PR campaigns, strategies and execute them in every possible way.
Google Core Update January 2020, Read here to know what exactly it is
Google has been officially confirming updates to the Google core algorithm for a few years now. Recently it has even begun to forewarn of updates, and on Monday evening the official Twitter account @searchlisaon wrote:
A short time later, a further Tweet confirmed that the roll-out was beginning. As always, it takes a while until changes in search results are measurable. Through the daily Visibility Index data the Toolbox we detected the first, small changes and then on Thursday the much more visible movements.
Does big change is this?
Google is adjusting its trust in entire domains based on machine learning for these Core Updates. The more trust and credibility a domain has from its sector, the bigger the potential change when Google adjust this value internally. One can see it well in the health and finance sectors, which, since the start of the Core Update process have seen changes that are proportionally greater than others.
With the last Core Update, Google widened the circle of affected domains and the trend continues. In the daily Visibility Index data for mobile search results, you’ll see the first reactions from the 15th to the 16th of January.
Conclusion
Google remains on the same path with this core update: Domains that relate to YMYL (Your Money, Your Life) topics have been re-evaluated by the search algorithm and gain or lose visibility as a whole. Domains that have previously been affected by such updates are more likely to be affected again. The absolute fluctuations appear to be decreasing with each update – Google is now becoming more certain of its assessment and does not deviate as much from the previous assessment.
Furniture Company Appoints Retail Heavyweight
Want to know the one thing that every successful digital marketer does first to ensure they get the biggest return on their marketing budget? It’s simple: goal-setting. This is an absolutely essential practice for any digital marketer who knows how to execute their campaigns in a productive, cost-effective way. With a few. With a few simple tips, you can be doing the same in no time! In this blog, we’ll walk you through the first steps every savvy digital marketer takes to ensure that they’re on target to hit all their marketing objectives. Get ready for revenue!
Remember: even if the channel you’re considering is all the rage right now, it might not fit your brand. Always make informed decisions that directly relate to your company. Otherwise, your message won’t be delivered to its intended audience and you’ll have wasted time, effort and money.
Know Your Goals
The first step is clearly identifying which goals you want to achieve. Get specific. Do you want to increase brand awareness? Are you all about locking in leads? Do you want to establish a strong network of influencers that can help you be discovered? How about pushing engagement on social media?
Get Specific
A useful tool for narrowing down your goals to ensure they’re viable is the SMART mnemonic. It’s important to get specific to understand exactly what you’re working towards, and help you break down the process of hitting your targets. This is exactly what this mnemonic helps you to achieve.
- Does the channel reach my intended audience?
- Is the channel sustainable and affordable within my company’s marketing budget?
- Will I be able to measure the success of the channel?
- Does the channel allow me to express my brand’s intended message?
- Do the channels I’m considering work together to convey my message?
Always Remember Your Goals!
Establishing a solid vision for your business is the first step to planning your digital marketing budget. Always keep your final goals in sight when organising anything for your company. When deciding which steps to take next in your business, ask yourself how they will help you achieve the goals you outlined in Step #1. This will ensure that you stay on track and prevent you from spending your budget on anything that won’t help you achieve.
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quo populo forensibus contentiones et, nibh error in per.Denis Robinson
As your budget progresses and evolves, continue referring to your SMART objectives. Stay focused and remember your goals – they will always inform what your next step will be!
