Hello my readers, I want you all to ask yourself a question before reading this article: why do I or my business needs a website?
Unable to find the answer, well, then I’ll help you all out:
In today’s era, i.e., the 21st century, business occupation has a hegemony over all other occupations. It is said that business is dynamic as one can expand his/her business at anywhere, anytime and into any field. In today’s massive world of globalization where every developing country has ad infinitum multi-national companies, it has become very hard for the traditional, small and the start-ups to survive in the highly competitive market. This is where social media or digital marketing emerges as a saviour. In this era, for the aforementioned reasons, any business, be it a small, traditional or a chain-store type of business, needs a website.
To explain the competitive environment in the business world, I hereby present before my readers, the TOP 10 reason, why do small businesses or particularly, your business needs a website.
- YOU ARE ALWAYS AVAILABLE.
Having a business that is connected and in sync to the modern world, opens up opportunities for expansion and progress as it is always available to trade. A website allows your business to work you and your company 24x7x365x [the no. of years your business is in the market].
- YOUR CUSTOMERS ARE ALWAYS AVAILABLE.
Having a business website allows your customers and potential customers to visit it anytime they want. This open up great opportunities and chances to gain customers. Don’t forget the fact that they always advertise your business indirectly.
- YOU GIVE AND GET COMPETITION.
When a business is online, it creates a threat to your competitors. Ever wondered how much it will bother them, the competition level will increase and will indirectly benefit you as, who doesn’t want to survive the last? Just keep in mind that your competitors can and will overtake you if you won’t be careful. And if you are still in doubt why small businesses need a website, this one will help you realize you do need one.
- YOUR LOOP OF TARGET AUDIENCE GETS WIDENED.
Do you think that only your target audience will visit your web page?
Well, if you think so, then you are in a huge misconception. When your business has a website, it not only benefits your clients and customers, but also creates a huge scope for others to see and visit it. Have you ever wondered the number of people just surfing through random stuff on the internet? Here, the chances of people exploring your website increases. If they like the content, they will obviously share and re-share it. Your business will get promotion for free!
- IT SAVES YOU AN EXTRA PENNY WHILE YOU EARN.
When your inner voice says that ‘I need a website for my business’, you either just make the website or search about it, like you are doing now. Having a website for your business not only creates a dynamic base for you small business, but also saves you money. A website saves your money on advertising and promoting. It cuts off the expenses on PR as the comment section is always free of cost. Also, an online business will greatly reduce the cost of employment.
- YOUR SALES WILL INCREASE.
Ever wondered how the busiest people on earth manage their time, or how they don’t waste their time searching for things when they visit a completely new place or how do they do their business without facing any hindrance regarding the place, quality or any other factor?
Well, these people do not sit idol in their free time. They search about new products, launches, brands and locations. When this is the scenario, just imagine by how much percent will your sales increase if you make a small business website. The number of people who consider your brand as their first choice at present will increase after you establish an online business. This a major reason why businesses still need a website.
- YOU COME INTO EVERYONE’S BUDGET.
What is the biggest advantage of a small-scale business? It is their ability to come into everyone’s budget. Small scale business, in any field, are budget friendly or economical which makes another reason for you to have a small business website. People will be able to afford your product without having a second thought.
- YOU NOW GLOBALIZE YOUR BUSINESS.
Another reason for you to open a website. If you want your business to achieve true dynamism, you need to globalize. The problem arises when the other country people don’t know you brand or product. Here’s where a website acts as your knight! When you want to globalize your business, your website will act as a promoter, advertiser and as an educator. You web page will tell people about your business and will encourage them to be potential clients.
- THE WEBSITE IS A LIVE PROOF OF YOUR BUSINESS
Every customer checks the online reviews of a product before buying it. Just think about amazon and myntra, don’t you trust them and their reviews? Customers find the reviews really helpful. In fact, the trust them blindly. Believe it or not, majority of people love to look for reviews and what other people are saying about you and your product.
- IT ALLOWS YOU TO HAVE YOUR OPINIONS REVIEWED BY THE CROWD.
A small business website allows you to establish opinion polls and surveys which inform you about the choices of the average crowd. It tells you about the likes and dislikes of the people. Moreover, you can test your ideas and get them approved or disqualified by the crowd. The biggest boon –à the opinions are honest, i.e., no sugaring, buttering, and layering. The approval or disapproval of ideas are extremely lucid.