5 Ways How PR Agencies Influence Public Opinion

What is an OPINION?
An opinion is a pre-conceived idea or judgement about something or someone which is not conclusive.
But how does an opinion or particularly, opinions affect the public relations of a particular company or the whole industry?
Just imagine if a particular opinion about something or some brand gets into the mind of the massive crowd which are possibly the potential customers of the respective brand, how negatively or positively will it affect the goodwill/reputation of the brand/company.
During the past decade and even before that, huge or medium sized enterprises used to hire highly expensive public relations’ firms so that people have a good image or opinion on their brand. But, what do the people working at these PR agencies do exactly for the brand to have a good public image among the common people/potential and the target audiences?
To answer the aforementioned question, here’s how the PR agencies change the opinion of the common crowd thereby promote/demote the brand:
- THEY ANALYSE.
Any PR agency, be it the most expensive one or the least, will first and foremostly analyse the reputation of any brand among the public. They will try to know how loyal its customers are and will try to gain attention of maximum potential customers via advertisements, websites, campaigns and social media. A quality public relations strategy is outlined in a plan that includes a market and target audience analysis.
- THEY REPORT.
After analysing, the next step for PR firms is to report the problems of any product of any brand in the market to their respective clients or the marketing sector of the brand. By doing this, they make sure that the problems are uprooted which further enhances the quality of services provided by the brand to its customers. This, in turn strengthens the brand loyalty. Loyal customers are always good at maintaining public relations, aren’t they?
- THEY PROMOTE.
The prime objective of PR agencies is to promote the brand. Aren’t the brands or companies who pay hefty amounts to these firms, their clients?
The PR agencies promote the brand to CHANGE the opinion, ESTABLISH and MAINTAIN the public relations of a brand. They advertise a lot on social media. The execution of a customized public relations strategy is an essential investment toward the achievement of long-term business goals. By providing opportunities for businesses and organizations to engage with target audiences via the news media and community events, public relations practices deliver results that achieve top-of-mind awareness among consumers. This leads to brand credibility and reputation-building that consumers view as earned – securing brand loyalty that is unsurpassed by the sole purchase of ad spots. By doing this they change the opinion of the public.
- THEY WRITE.
Any PR agency will definitely write about the brands. They educate the public about the brand. They let the world know what famous faces think about the brand and their product. When the common people read the blogs and articles on the same, their opinion changes about the PR strategy of the company.
- THEY RESPOND.
Who doesn’t love getting replies regarding the product and its experiences personally?
Having a good PR agency by your side is similar to having an almost, close-to customer care service. PR agents respond to the negative comments and promote the boon side of the product.
By doing this, the public relations of a company strengthens.
PUBLIC RELATIONS are hard to maintain but with the right strategy and hardwork, one can establish it without or much less hindrances. It is important for a brand to have good public relations and get public opinions for smooth working of the brand in the highly competitive market. It is essential for the brand to sort out the queries of their customers, have positive review of the current customers and strong brand loyalty. Thus, for any brand, the public relations agencies work hard to change the public opinions and bring them onto the positive side of the story.
LinkedIn: A Gold Mine for Social Media Marketers

LinkedIn is a very good tool for connecting with potential clients and business people. LinkedIn, at its core is a professional social network.
It’s all about career development, professional connections and other types of business related activities. You cannot just post anything and everything you want, people on LinkedIn are professionals who are there for business.
Many people assume that LinkedIn is just for professionals and job seekers. This certainly is not true. Millions of professionals use LinkedIn to grow their networks and careers, but did you know you can use LinkedIn for social media marketing?
Here are few guidelines you can refer to before starting social media marketing on LinkedIn and know how to use LinkedIn for business marketing.

Create an Optimized Company Page
To begin with LinkedIn marketing, the first step is to create a company page.
Your profile is a great opportunity to impress.
LinkedIn company page strategy– your page should provide opportunities to your customers to know about your brand.
What is in there for them, what purpose will it serve to them are the basic questions that your page should provide answers to.
Keep optimizing your profile; update about your latest achievements, skills and examples of your latest work.
Upload an image that showcases your brand. Create a ‘About Us’ section that encapsulate about your brand. Put your website link to grab attention of the people.
Share your physical location as well; this will help your potential clients to know you better. It also helps you to stay connected to the businesses in your area. Local referrals are a good way to show trustworthiness to the greater audience.
Publish Engaging and Actionable Content
Content Marketing is absolutely essential on any social media platform. The type of content that you post defines the degree of progress that you will get in LinkedIn social media marketing.\
Multiple post everyday will help you reach and engage with your audience.
LinkedIn is a text heavy environment; images can actually provide you sufficient traffic to make your post famous. LinkedIn posting strategy– your content should provide an insight on how to solve a problem and then establish you as a thought leader.
How engage people on LinkedIn? Use of trending hashtags will help you attract audience. Create catchy headlines and upload eye-catching images to grab attention of your target audience.
In fact videos get higher number of views in comparison to images. Just looking at a picture no one can sense the usability of the product but a quick sneak peak can generate interest among audience. This will make your product famous and people will be anxiously waiting for it.
Going live on LinkedIn can also promote huge audience participation as it gives live insight on your product and business. Live videos generate more comments than a regular shot video.
Make sure to post relevant content which not only presents your product but also talk about it. Avoid hard selling and try not to sound too ‘salesy’.
Engage with Your Audience
Expand your networks, which will present you before your potential clients. Post content that are fruitful.
You can always ask your connections to post or promote your product on their pages as well.

Your post will drive customers to action, which means you should be ready to provide them with answers to all their queries.
Your content will derive questions from your audience and you should be able to satisfy them. Customers should not be kept waiting as they will lose their interest in your business. Answer them sooner rather than later.
InMail is a customized way for you to connect with people who aren’t already in your ‘network’. With InMail, your personalized message is sent directly to a target individual’s LinkedIn inbox. Like every other social media platform, engaging with others is a key component to success.
Join and Create Groups
If you have a question- How to use LinkedIn to promote your business? You can also grow your network by joining an industry group and participating in them. This will let people know that you are an active person and have business knowledge.

To enhance your LinkedIn business, you can also start a group and indulge in knowing your audience. Share your knowledge and expertise to gain customer trust which will help you improve your business tactics.
LinkedIn business works on the prospect of fresh ideas. These groups enable you to share knowledge, spread awareness and build authority among the group members.
These groups will inform you about how people think and what they demand from the product. This will provide you with opportunity to know your customers better.
- Create LinkedIn ad Campaigns
Think about LinkedIn marketing strategy. Expand your network and cultivate a professional reputation for your business.
Reach your marketing goals with more ad options. You can also use paid advertisements to get your business in front of the potential clients. You can use sponsored content to boost your content in your audience’s feed and you will see the benefits of using LinkedIn for business.
Recommendations
Try to get recommendations and endorsements from other already existing companies as they provide you with opportunities to reach out to vast audience.
Look for updates where people recommend others. Try to get in contact with them, get your network connected and establish a bond so that they might help you to get the required name.
Follow LinkedIn Marketing Blog
LinkedIn marketing blog is a custom curated selection of articles specially designed to improve your LinkedIn marketing.
You can go there for advice and implement new ideas that boost your presentation and guide you towards LinkedIn business marketing.
Conclusion
Building and nurturing your professional network should be something you are always working on. Having a large network can open doors for you that would otherwise remain locked.
How to use LinkedIn for business marketing– Knowing the right people and fostering your relationships with them can bring amazing opportunities.
Follow these guidelines and you will surely be able to see benefits of LinkedIn marketing in your business.
Top 20 Instagram marketing tips and tricks for your business

haring app to a marketing tool for businesses and entrepreneurs alike. And with the right Instagram marketing tips for business, marketers can use it as a major platform to effectively reach the right audience and establish a positive brand reputation. Here are some of the Instagram stats that are essential for Instagram marketers:
Now while Instagram is a marketing haven for the brands but the main challenge in Instagram marketing is that whatever you post, it has to attract as many as target audiences within a short period of time. With nearly 4.2 billion posts being posted daily, the average life span of an Instagram post becomes very less.
In order to plan a successful Instagram marketing strategy, here are a few tip and tricks that can help you attract a huge base of followers in a short period of time and drive traffic to your site :
- Building a business account
It is always good to have a separate account for your business. Instagram marketing for small businesses can become quite tedious if their Instagram account has personal pictures and videos. This can derail the marketing strategy as your audience is interested in knowing more about your product rather than your personal life.
- Create current, creative, and useful content
Instagram is a great platform for marketing if your target audience is between the age of 18 and 49. Being creative your post can boost your Instagram marketing in an effective way. A recent study has described Instagram as study describe Instagram as current (42%), creative (37%), and useful (32%).

Captions, Captions, Captions!
Best Instagram marketers know the importance of eye capturing captions. One can always pose questions to attract the curiosity of the audience. One can always go for long captions, unlike the general recommendation that the Instagram caption is to be kept short.
Using Proper Hashtags
Another important marketing tip for Instagram is the use of proper hashtags. Hashtags help marketers to link the post with similar threads which in turn attract a wider base of audience. Try to find niche-specific hashtags. They increase your chances of attracting the target audience to your content.

Contests and Quizzes
Everybody loves to win! Contest and Quizzes can be a great Instagram strategy for business can attract a plethora of audience and creating a hype about the brand or product. Try creating a series of posts for the contests, also posting the pictures of the giveaways for the contests.

Using URLs in your videos
Including URLs in your posts or at the end of the videos so that they can help your audience to your websites or other social media platforms such as Youtube, FB etc.
Collaborating with Influencers
Companies can always collaborate with the influencers for their marketing campaigns. Instagram marketing for influencers is quite easy as they already have their huge base of followers and they can promote brands among them which can, in turn, result in huge sale turnovers.

Sharing customer’s feedback
Instead of just promoting or highlighting the benefits of the product, let your customers vouch for you.
You can post testimonials, reviews, stories, videos about your products on Instagram. Customer testimonials show off how others have benefited from your products, and serve as a powerful tool for using Instagram for marketing your brand and make potential customers take action.
Use of creative teaser campaigning
Creating an air of curiosity before launching your product can stimulate your target audience and make your Instagram marketing campaign more effective. Offering exclusive content to your loyal followers, posting teaser photos, product teaser videos or using Instagram stories are some of the effective strategies.

Partnering with other brands
Partnering with other brands can help you reach your target audience, get more followers and build strong relationships with other brands. Try creating joint Instagram marketing campaigns with relevant brands. You can run a contest, giveaway, or create a promotional offer together to generate sales from your partnership.
Cross-promotion of Instagram posts
Promote your Instagram posts on other social media networks (Facebook, Twitter, LinkedIn, etc.), and invite your fans to follow you on Instagram. You can use different ways to cross-promote. For example, you can post your video content on Facebook or Linkedin or share your Instagram contests on relevant social networks.
Engage through Instagram Live
Instagram Live is a unique method for an Instagram marketer to connect with their followers on a more personal level. Be it product launches, Q&As, or influencer takeovers, make sure to announce your live broadcast well in advance.

When to post on Instagram!
Rather than posting anytime, the right Instagram branding strategy is to post at the crucial times when your followers are active online. A recent survey proved that the best time to post on Instagram is between 7 to 9 pm. Apps like Iconograph or Buffer can help you find the best time to post by using your Instagram data.
Investing in Instagram Ads
Although Instagram ensures your post to reach most of your target users organically, companies can invest in Instagram ads as an Instagram strategy to make sure that you can reach 100% of your targeted active users. People who don’t follow you can see your ads and probably find interest in your message.

Telling stories on Instagram
Telling stories on Instagram can be an essential part of an Instagram marketing plan. This feature can be used to increase their Instagram marketing growth. One can string several pictures/videos on Instagram stories together to tell a narrative.

Monitoring the metrics
In order to ensure the success of Instagram marketing, keeping a track of right metrics (follower growth, likes, comments, top posts, the number of clicks to your URL, posts, etc.) is very important. Based on the results, you can figure out what works best for you and have more clarity and can be used to monitor the competitors and adopt new methods.
Giving discounts to loyal followers
This Instagram marketing tip is a sure-shot way to attract attention to the brand and gain followers. One can create a landing page or popup for the site that gets users to give their email address and provides an entry action that provides them credits for following you on Instagram.
Consistency trumps quantity of posts
One should post 1-2 posts at a defined interval of time. This way the feed stays fresh and relevant, and one can have more opportunities to attract an audience with the content. Also, consistency can ensure a clear and organized way for marketing strategy on Instagram.
Using a content calendar
Tools like Google Calendar or Trello is a great way to organize your Instagram posts and manage your overall content strategy. The calendar helps you track performance and plan for future posts on Instagram and improve efficiency.
By following these best Instagram strategies, you can maximize your Instagram channel’s potential. It doesn’t matter how the network evolves, you can increase Instagram engagement while keeping those likes, shares and comments coming.
How To Improve Public Relations Results with Social Media
Public image is a key aspect that forms almost 63% of the company’s value in the market. Hence it is of utmost importance to invest in good public relations strategies to maintain a positive image of the brand. It is after all about sending the right message to the consumers which increases the brand credibility of the company.
Public relations (PR) is a powerful tool that can be used in many effective ways. It has come a far way long from a traditional approach such as print media to a modern mode such as social media. And with widespread outreach of the internet makes social media the perfect partner for public relations. The best PR agency can provide you the complete strategy for your brand.
ROLE OF SOCIAL MEDIA IN PUBLIC RELATIONS
Over the last few years, social media has become a huge part of people’s life. Its extensive use has radically changed the way people communicate and share information. Its impact has not only affected the people, but also the brands as they try to engage their audiences and win their loyalty.
Public relations is akin to social media as professionals constantly seek out to communicate and influence the consumers where social media can play a huge role in becoming an integral part of their public relations process while they also offer social management services as well.
WAYS HOW SOCIAL MEDIA IS CHANGING PUBLIC RELATIONS
On average, consumers spend 2.5 hours on social sites every day which shows how much of an impact social media has on the PR industry. Here are some of the essential strategies that can help public media enjoys the benefits of social media:
- New Tech trends such as VR (virtual reality) which can change the game in terms of digital storytelling. Idaho Commerce used VR at a Select USA Summit, which draws around 3,000 organizations. They used VR, which allowed people to visit Idaho’s trade show booth to visit the state’s milestone locales. This allowed potential investors to understand what the state brought to the table becoming one of the most featured stalls at the event.
- Facebook, Instagram, Twitter, YouTube, and other social media channels have transformed the form of communication between companies and the public. In the era of instant Twitter and Instagram feedback, companies now have customer service representatives answering questions in real-time via social media.
- Social media has allowed an average person to create their own platform and cultivate their own followers which shows that niche-influencers have major sway in the future of PR.
- In these tempestuous times, one can rely on Twitter to get the latest news. PR agencies and experts are now investing less energy covering news to a wide net of journalists but concentrating on a very focused media outreach and relationship building.
HOW CAN SOCIAL MEDIA HELP PUBLIC RELATIONS
Social media as a part of PR campaigns can play a dynamic role as a social channel can widely promote a company’s image, help to create a loyal customer base while developing useful connections with influencers and media professionals so that one can stay ahead in case of a crisis.
Some of the ways how social media can help are:
- Social media can help in improving the public awareness of the company through blogging, posts, and online mentions spreading the word about your company. The more readers it attracts, the higher number of followers will be gained which increases the reach of communications.
- Incorporating social sharing links and buttons to press releases which makes it easier to distribute the information to a wider audience with a click of a button.
- Strong content with relevant SEO and links to well-known and established domains can result in increased traffic and in turn potentially improving the search rankings.
- Hashtags have emerged as a key tool in a public relations campaign. A tag can help in connecting with different lines of communication around the world, making it easier for professionals to keep track of what is being said about the company or brand.
- Social networking sites allow you to have a substantial consumer base by allowing them to ask questions or posting their thoughts. Using these channels, one can keep the readers engaged and allows companies to know what people are talking about their brand keeping them ready to dispel bad “word of mouth” incase.
Social media is constantly changing the arena of public relations with its upcoming trends and innovations making way for PR professionals and PR agencies to implement social media in their public relations strategies.
How Mobile Marketing Strategies Can Help Small Businesses Grow?
Marketing has evolved and advanced for years making way from televisions and magazines to social media and live events which has shifted the paradigm of selling products or services in today’s world. One of the most common and dominant marketing medium-mobile devices can benefit all the small and local businesses in launching their cost-effective, high-impact marketing campaigns. Let’s discover how it can be advantageous for propelling the business towards success.
What is Mobile Marketing?
It is a new form of multi marketing the business to reach out to customers in a more direct way. Be it text messages or email, from social media to promotions, mobile marketing can help small businesses for boosting their sales and educating their customers. One can run their marketing campaign based on personalized information such as their location and preferences.
It is a new form of multi marketing the business to reach out to customers in a more direct way. Be it text messages or email, from social media to promotions, mobile marketing can help small businesses for boosting their sales and educating their customers. One can run their marketing campaign based on personalized information such as their location and preferences.
How does Mobile Marketing help?
According to the data presented by SCORE, consumers use their smartphones to make decisions about their purchasing process. The technology gives small businesses another window to reach out to prospective customers by collecting leads and increasing sales. Marketing campaigns on mobile usually result in 70% of mobile users taking action within an hour of viewing it. However, just like other marketing techniques, businesses need to test, tweak, and adapt strategies for their campaigns to be successful. One can use mobile marketing to capture the attention of potential customers, benefiting them, and you at the same time.
Now comes the second question — How to create a strategy?
It’s important to develop a mobile marketing strategy for small businesses in order to reach the target audience and generate sales. The mobile tech allows customization and personalization which facilitates the marketing strategies.
STEP 1 – Creation of Customer Profiles
Understanding your target market is step one to any marketing strategy, and creating customer profiles can be useful. They are fictional representations of the various kinds of customers one plans to target. Create a profile that describes their background, process description, important resources of information, goals, challenges, preferred type of content, objections, etc. It helps to determine a channel for your marketing strategy when you have a clear image of your target audience.
Some interesting facts about mobile usage 65% of emails are opened on the phone56% of B2B buyers use their phones to access information48% of users do their search sessions on mobile
One can always check Google Analytics to study your site’s mobile traffic. Surveys can also help out in collecting specific information in developing the consumer profiles
STEP-2 Identifying Goals
Identify goals by answering the following questions:
- What are we currently doing for mobile marketing?
- If we are already doing mobile marketing, how are the results?
- What are the main objectives of using mobile marketing in the strategy?
- How are we engaging the mobile audience cross-channel?
STEP-3 Establishing Benchmarks
It is important to establish realistic and measurable benchmarks for ensuring successful mobile marketing campaigns.
STEP-4 Monitor Mobile Metrics
With the help of Google Analytics, one can monitor the data which can tell them how well the mobile content engages your customer, as well as the quantity and quality of mobile traffic, reverts back to the pages of the site.
While having a well-established mobile marketing strategy can be essential, here are a few tricks and tips to ensure efficient mobile marketing for small businesses:
- Sending text messages having promo codes, sale offers, new discounts, etc. can help in luring customers to the business.
- Mobile data helps in collecting customer data by using cookies, such as email addresses and phone numbers, along with the number of downloads that allow you to reach the specific audience ensuring better turnover.
- Social media marketing can also be used for implementing the mobile marketing strategy by using WhatsApp community, Facebook, or Twitter.
- The websites need to be optimized for easy and functional browsing on smartphones as well. A mobile-optimized website can help the customer for easy navigation. Google also prioritizes websites that provide websites that provide a good mobile experience.
- Use of mobile customer services to track orders, collect payments, shipping details, and responding to the queries can ensure quick response time plus more customers through efficient functioning.
- One can also figure out using multi-channel campaigns by combining SMS marketing along with other social media engagement and mobile customer services
So, while the marketing campaigns for small businesses are not feasible on a big budget, mobile marketing is the surefire way to achieve the sales and build up the customer base in a more efficient and cost-effective way.
What is The Best Way to Get Public Relations for Your Startup?
I see most startups face major challenges when it comes to practicing public relations. Public Relations for Your Startup
They all know buzz needs to be created through PR campaigns, but they don’t always have the connections, networks, or manpower to stir up the good press. If you don’t take the right approach to Public Relations, Marketing, and Advertising, it won’t be long before you understand that the competition is passing you by. The right PR can help early-stage startups to develop user bases as well as drag interest from venture capitalists.
We live in a world where a one-man startup can compete with an industry’s “top dogs,” as long as they have a sound public relation strategy in place.
Startups usually launch public relations activities that are- seemingly- similar to those of established businesses. However, the fundamental differences between a startup and an established business require variations in strategies and execution. If you want to understand execute PR, you should hire the Best PR agency and PR consultants they can help you make this process easy and right approach to PR.
Entrepreneurs cannot simply replicate Apple or Nike’s PR strategies and expect the same results for your business. And that’s not to say they can’t seek inspiration from how other organizations conduct their Public Relations, but it’s crucial for startups to specifically address the unique needs and challenges of being a new business while creating their PR strategy.
For starters, Startups begin with a clean slate and no brand awareness. Therefore, an entrepreneur’s focal point for generating PR will often focus on one or more startup-specific objectives, such as:
- Educating the public about a new product, service or idea
- Raising funds to build or grow the business
- Generating trials of its products or services
- Acquiring new customers
- Attracting top talent
- Staking out its place amongst the competition
Start-up PR specialists at The Media Troop (PR agency in Pune) share important tips to practice public relations and win all-important media attention. Public Relations for Your Startup
Start early- The first requisite for successful start-up PR: Starting long before the product launch. We have seen Start-ups often delay PR until their product is ready for launch or at least out of beta testing. But Public Relations does more than support product launches. It’s a very valuable tool for gaining investor attention and support, a critical resource for start-ups, and for planning the marketplace. Public relations activities require three to six months of planning and executing.
Create a concise summary- Like the infamous “elevator pitch,” the media relations summary is a one or two-sentence explanation of what the company does and what makes it unique, without industry jargon, to help journalists understand and remember the company.
Prepare the start-up’s story- Relating the start-up’s trials and tribulations can win support and publicity for you. Reality music shows like X-Factor and America’s Got Talent follows this approach. Interview key people, including investors, separately. Then combine their answers to summarize the company history and explain its products.
“But remember — your story is not just a chronology of events that led you to where you’re today or a list of specs that make your product better than any other product in the market. Your STORY is the “WHY?” asserts Shekhar Wagh, a communications specialist at THE MEDIA TROOP, PR agencies in Pune. “Why did you start the company? Why is there a need for your product? How has your product helped early adopters?”
You must educate the customer base- Well before product launch, develop PR materials that inform the consumer base about the problem that the forthcoming product solves – without ever mentioning the product. Focusing on the consumer’s problem helps create a new product need.
Give thought to press releases- You’ll see many PR pros hold varying opinions of press releases: Some say they’re outdated. Although press releases have evolved, they remain a vital PR tool in certain situations. Well-crafted news releases or press releases can be especially effective for smaller businesses and local outfits that lack outsized marketing budgets. However, be sure to grab the key questions when planning a press release. To help you craft an authentic message that resonates with your target audience, you must consider consulting PR consultants or hire the Best PR Agency near you.
Feature the Founders and Key People- A charismatic founder attracts media attention. Realizing that, many PR pros now favor releasing news announcements through the founder’s blog post rather than a traditional press release. “For many startups, the founder is the most effective PR person on board. Due to a deep knowledge of, and keen enthusiasm for, the business, this is the person best situated to share the company’s story,” writes serial entrepreneur Jennifer Spencer for Entrepreneur.
Jumping on current news and trends- Newsjacking, the technique of injecting a brand into a breaking news story, can win publicity. When well-done, newsjacking wins the PR momentum from another news story to promote the brand’s visibility. Likewise, showing how the start-up’s products relate to an emerging trend or an increasingly common problem can help get publicity.
Keep at it- Focus on gaining more publicity instead of remaining content with publicity already gained. Apple founder Steve Jobs always urged entrepreneurs and companies never to be rest on past accomplishments, according to Pressfarm. He felt that too many businesses made the mistake of relying on previous success instead of pursuing even greater heights.
Bottom Line: Creating a groundbreaking product is not enough. A comprehensive public relations campaign that starts well before the product’s launch is essential for a start-up’s survival. A company must create a product need and publicize the product to attract customers and achieve quick and sustainable success. Public Relations for Your Startup
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How to promote your business digitally during and after COVID-19 pandemic
What is the proper mindset to navigate this crisis? I think one of the challenges right now is that I’m seeing a lot of entrepreneurs and business owners that are not understanding or not knowing how to react, or how to be properly right in times of crisis, in times of situation like right now. The default reaction of many is to contract, to not expand, to not run, and just wait and see.
However, in those behaviors, although our natural human behaviors of self-preservation are not necessarily the best natural behaviors of self-preservation for businesses. Instead, there is a lot of opportunities that need to be taken advantage of right now. Because if you wait then it might be too late, or if you wait your competitors might have a huge lead on you and you might not be able to catch up. Take this opportunity to learn and implement how to promote your business digitally!
So we are here to help you how to promote your business on digital platforms during and after this pandemic.
Here is an effective digital marketing strategy during this crisis.
Define the objective
Know what you want to achieve e.g. what is your mission? Do you wish to create a brand presence or focus on the sale of products? Do you want to focus on local markets or expand? Etc.
Stages of planning
1. Strategy
How to promote your business digitally? Defining your strategies to make your brand reach digital is very important as more and more people are online now and this is the best way to reach your audience. What you are offering to consumers (your products and services) online/offline and communicate it, using digital techniques.
2. Goal Definition
You need to define the goal to use digital marketing. Mostly the goal is to make brand awareness into the minds of consumers using digital platform e.g. Website, Facebook, Instagram, and LinkedIn, etc. You must set ‘SMART’ (Specific, Measurable, Actionable, Relevant, and Timely) objectives that help achieve your goal.
3. Action Plan
Once you decide your goal, it’s time for an action plan. Because it is equally important to have an action plan ready once your strategies and goals are defined. The action plan is to practically implement the strategies and begin the use of the digital platform. You can hire the top digital marketing agency to implement effective digital marketing strategies for your business.
Channels that are important to business
1. Search Engine Optimization (SEO)

I am sure you have a website for business if not you can connect with the best digital marketing agency and they can help you develop a suitable website for your business, they will consult and help you understand how to promote your business digitally. Search Engine Optimization or popularly known as SEO is getting websites or specific web pages to show up on search engines (e.g. Google) when specific keywords are used as search terms. SEO helps a brand gain visibility across search engines and online geographies.
2. Pay-Per-Click Advertising (PPC)

This is a model of internet marketing in which advertisers pay a fee each time a potential customer clicks on one of their ads. Essentially, it’s a way of buying visits to your site, rather than attempting to “earn” those visits through a direct type on google or any other search.
3. Content Marketing
I am sure, you must have heard that content is king! Yes, it is.
Content is central to all marketing campaigns and activities. Content marketing involves marketing various pieces of content on several digital marketing channels. The content displayed in this form of marketing can be in the form of blogs, infographics, or video and it must be very focused as per the target audience.
4. Social Media Marketing (SMM);
Social media marketing, as the name suggests, is a digital marketing channel used to promote and market brands or businesses on various social media platforms. One of the most effective ways of marketing, some of the popular social media marketing platforms include Facebook, Twitter, LinkedIn, Instagram, etc. The platform you choose depends on whether you are B2B or B2C apart from a whole lot of other factors including your brand’s business goals and target audience.
The different types of social media platforms to serve Ads:
• Social networking (Facebook, LinkedIn, etc.)
• Microblogging (Twitter, Tumblr).
• Photo sharing (Instagram, Snap chat, Pinterest).
• Video sharing (YouTube, Facebook Live, Instagram, etc.).
5. Affiliate Marketing
Did you hear about it? It is a platform where one business is promoted on other business website and traffic is drawn through that route. Affiliate marketing is a business that brings profit at both ends. Your partners or referrals can mention your website and backlink it to your own. This way both can mutually take advantage of customers visiting each other’s pages online and that also helps in increasing your website traffic.
6. Email Marketing
Email marketing is a digital marketing channel that is used to market brands and businesses through emails. It is a way to reach consumers directly interested in your business at a relatively low cost.
7. Display Advertising
As the term infers, Online Display Advertisement deals with showcasing promotional messages or ideas/ products, and services, etc. to the consumer on the internet (you can target potential customers to your business). This includes a wide range of advertisements like advertising blogs, networks, video ads, contextual data, ads on search engines, classified or dynamic advertisements, etc.
8. Video Advertising
Where the advertisement is played on online videos, this is now one of the biggest ways to advertise and promote your business. YouTube is a platform where you can show promotional videos of your business before starting or during the videos.
Benefits of Digital Marketing
1. Global Reach
Your business is not only promoted on local but also on a global presence that helps you reach your targeted audience and geographical areas in the world. A website allows you to find new markets and trade. E.g. Amazon marketplace allows you to sell your products online and this can be accessed by anyone, anywhere.
2. Cost-Effective
The cost, when compared to any other mode of marketing, is much lower in digital marketing.
Like, a display ad or an ad on social media will be cheaper than a print ad with a targeted customer reach. It’s also more effective than traditional ways in today’s world.
3. Track & Measure results
Detailed information can be tracked and measured of how customers use your website and respond to your advertising that can be found out by using web analytics tools. In traditional marketing, you don’t have these features.
4. Data and results are recorded
The most valuable asset in the era is Data. With Google Analytics, you can check the reach of your campaigns done and store them as well for future analysis and target-based marketing.
5. Personalization
If your customer database is linked to your website, then whenever someone visits the site, you can greet them with targeted offers.
6. Interaction
By getting involved with social media, you can easily have a conversation with your customers and that helps your build a rapport and establish trust.
7. Cash Back Offers
To attract customers to your product and services digital marketing allows you to create engaging campaigns using different types of media content. Like, cashback offers on apps, websites, and other social media platforms.
Together, all of these aspects of digital marketing have the potential to add up to more sales. Now, I can say you’re ready with all necessary steps, knowledge on how to promote your business digitally. All the best!
3 Reasons why Public Relations (PR) is important for your star-up!
You’ve got your business idea and you have invested a considerable amount of time, effort and money into the new venture. Now all that’s left to do is take it to market, Right?
Let’s got then!
For any type of startup, setting up your own business is no small feat. There are several things on your mind, from managing your funds to knowing what your customers need.
Marketing might not be at the forefront of what your business needs and you might not be considering Public Relations at all. However, if done in a right way, Public Relations can give your business the best result and only use a miniscule amount from your marketing budget.
So what is Public Relations (PR)?
The role public relations plays in your business is to shape the public view of your company and product or services. This can be done through client/customer interaction, social media outlets and earned media (newspapers, TV etc.) – news stories, interviews and features about your company, its products or services. In a nutshell, PR refers to the information conduit and connections made between your business and your public – your target audience.
You Must Determine Your Target Audience
One of the common PR landmines for startups is not predetermining a target audience. As much as you would love everyone to utilize your services, having a specific target audience in the beginning will prove much easier to market toward. Once a level of success is achieved with this audience, then you can expand. However, never forget your original target market – brand loyalty will take you further than you may think, use PR to build your BRAND!
1. It gives your brand a voice!
When first starting, remember very few customers will know about your company and services. To grow into a successful business this needs to change and getting your voice heard in the media can be a seriously effective way of doing this.
Public Relations provide different ways to communicate who your company is. In its simplest form it encourages others to do your advertising for you. As a startup, you’re likely to face challenges around communicating a new offering within busy markets, particularly if you’re trying to disrupt existing product ranges or ways of doing business. An active voice is therefore essential, tell a story about your brand, this will bring your audiences more closely to you. It will give your brand a voice and a well worked PR campaign provides a means for that voice to be heard. A great story will take you a long way!
2. Driving Awareness!
Your startup is only new once, and once you have introduced yourself and developed your brand’s voice, your aim should be to justify and highlight your market position. Making customers aware of what makes your business different and keeping them talking about it is a great way to do this, again be a story teller. PR provides a means to enter and engage in industry debates and develop conversations around what you’re doing, how you’re impacting the market and how your startup is benefiting consumers.
Public Relations allow organizations to continually demonstrate capabilities within key vertical media and get noticed. The more people that talk about your startup, the more aware they will become.
3. Enhancing credibility!
Markets are crowded. Once you’ve started generating awareness around your company, it’s important to use PR to build your reputation, because reputation is a biggest asset of any organization or business. Credibility can be enhanced by engaging in industry debates or having a controversial opinion on industry challenges.
Accessible content will position you as an expert within the field and generate exposure to make your business more attractive to potential customers.
It is difficult to introduce yourself as a new player, particularly within a market with other long established businesses. We’re well aware of the challenges here. Public Relations can be a highly valuable and important marketing tool in providing a vessel to quickly and effectively raise a company’s profile within an industry sector, presenting as thought leader in the field and ultimately make them stand out from the crowd.
The Media Troop- best PR agency in Pune helps you design your PR campaigns, strategies and execute them in every possible way.
Google Core Update January 2020, Read here to know what exactly it is
Google has been officially confirming updates to the Google core algorithm for a few years now. Recently it has even begun to forewarn of updates, and on Monday evening the official Twitter account @searchlisaon wrote:
A short time later, a further Tweet confirmed that the roll-out was beginning. As always, it takes a while until changes in search results are measurable. Through the daily Visibility Index data the Toolbox we detected the first, small changes and then on Thursday the much more visible movements.
Does big change is this?
Google is adjusting its trust in entire domains based on machine learning for these Core Updates. The more trust and credibility a domain has from its sector, the bigger the potential change when Google adjust this value internally. One can see it well in the health and finance sectors, which, since the start of the Core Update process have seen changes that are proportionally greater than others.
With the last Core Update, Google widened the circle of affected domains and the trend continues. In the daily Visibility Index data for mobile search results, you’ll see the first reactions from the 15th to the 16th of January.
Conclusion
Google remains on the same path with this core update: Domains that relate to YMYL (Your Money, Your Life) topics have been re-evaluated by the search algorithm and gain or lose visibility as a whole. Domains that have previously been affected by such updates are more likely to be affected again. The absolute fluctuations appear to be decreasing with each update – Google is now becoming more certain of its assessment and does not deviate as much from the previous assessment.
Furniture Company Appoints Retail Heavyweight
Want to know the one thing that every successful digital marketer does first to ensure they get the biggest return on their marketing budget? It’s simple: goal-setting. This is an absolutely essential practice for any digital marketer who knows how to execute their campaigns in a productive, cost-effective way. With a few. With a few simple tips, you can be doing the same in no time! In this blog, we’ll walk you through the first steps every savvy digital marketer takes to ensure that they’re on target to hit all their marketing objectives. Get ready for revenue!
Remember: even if the channel you’re considering is all the rage right now, it might not fit your brand. Always make informed decisions that directly relate to your company. Otherwise, your message won’t be delivered to its intended audience and you’ll have wasted time, effort and money.
Know Your Goals
The first step is clearly identifying which goals you want to achieve. Get specific. Do you want to increase brand awareness? Are you all about locking in leads? Do you want to establish a strong network of influencers that can help you be discovered? How about pushing engagement on social media?
Get Specific
A useful tool for narrowing down your goals to ensure they’re viable is the SMART mnemonic. It’s important to get specific to understand exactly what you’re working towards, and help you break down the process of hitting your targets. This is exactly what this mnemonic helps you to achieve.
- Does the channel reach my intended audience?
- Is the channel sustainable and affordable within my company’s marketing budget?
- Will I be able to measure the success of the channel?
- Does the channel allow me to express my brand’s intended message?
- Do the channels I’m considering work together to convey my message?
Always Remember Your Goals!
Establishing a solid vision for your business is the first step to planning your digital marketing budget. Always keep your final goals in sight when organising anything for your company. When deciding which steps to take next in your business, ask yourself how they will help you achieve the goals you outlined in Step #1. This will ensure that you stay on track and prevent you from spending your budget on anything that won’t help you achieve.
Cum et essent similique. Inani propriae menandri sed in. Pericula expetendis has no,
quo populo forensibus contentiones et, nibh error in per.Denis Robinson
As your budget progresses and evolves, continue referring to your SMART objectives. Stay focused and remember your goals – they will always inform what your next step will be!